People believe repeated information more than novel information; they show a repetition-induced truth effect. In a world of “alternative facts,” “fake news,” and strategic information management, understanding this effect is highly important. We first review explanations of the effect based on frequency, recognition, familiarity, and coherent references. On the basis of the latter explanation, we discuss the relations of these explanations. We then discuss implications of truth by repetition for the maintenance of false beliefs and ways to change potentially harmful false beliefs (e.g., “Vaccination causes autism”), illustrating that the truth-by-repetition phenomenon not only is of theoretical interest but also has immediate practical relevance.

This article presents subjective rating norms for a new set of 600 symbols, depicting various contents (e.g., transportation, technology, and leisure activities) that can be used by researchers in different fields. Symbols were evaluated for aesthetic appeal, familiarity, visual complexity, concreteness, valence, arousal, and meaningfulness. The normative data were obtained from 388 participants, and no gender differences were found. Descriptive results (means, standard deviations, and confidence intervals) for each symbol in each dimension are presented. Overall, the dimensions were highly correlated. Additionally, participants were asked to briefly describe the meaning of each symbol. The results indicate that the present symbol set is varied, allowing for the selection of exemplars with different levels on the seven examined dimensions. This set of symbols constitutes a tool with potential for research in different areas. The database with all of the symbols is available as supplemental materials.

Can the mere name of a seller determine his trustworthiness in the eye of the consumer? In 10 studies (total N = 608) we explored username complexity and trustworthiness of eBay seller profiles. Name complexity was manipulated through variations in username pronounceability and length. These dimensions had strong, independent effects on trustworthiness, with sellers with easy-to-pronounce or short usernames being rated as more trustworthy than sellers with difficult-to-pronounce or long usernames, respectively. Both effects were repeatedly found even when objective information about seller reputation was available. We hypothesized the effect of name complexity on trustworthiness to be based on the experience of high vs. low processing fluency, with little awareness of the underlying process. Supporting this, participants could not correct for the impact of username complexity when explicitly asked to do so. Three alternative explanations based on attributions of the variations in name complexity to seller origin (ingroup vs. outgroup), username generation method (seller personal choice vs. computer algorithm) and age of the eBay profiles (10 years vs. 1 year) were tested and ruled out. Finally, we show that manipulating the ease of reading product descriptions instead of the sellers’ names also impacts the trust ascribed to the sellers.

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Two experiments contrast the effects of fluency due to repetition and fluency due to color contrast on judgments of truth, after participants learn to associate high levels of fluency with falseness (i.e., a reversal of the fluency-truth link). Experiment 1 shows that the interpretation of fluency as a sign of truth is harder to reverse when learning is promoted with repetition rather than with perceptual fluency. Experiment 2 shows that when color contrast and repetition are manipulated orthogonally, the reversal of the truth effect learned with color contrast does not generalize to repetition. These results suggest specificities in the processing experiences generated by different sources of fluency, and that their influences can be separated in contexts that allow the contrast of their distinctive features. We interpret and discuss these results in light of the research addressing the convergence vs. dissociation of the effects elicited by different fluency sources.