Tourist's preference to go back to nature makes ecotourism as a potential tourism market, including agricultural-based tourism (agrotourism). Kebun Wisata Pasirmukti is one of agrotourisms located in Citeureup, Bogor which has been opened for public in 2001. This paper presents visitor characteristics, decision process of visitation, visitors' response and their satisfaction on attributes provided in the area, and the importance of additional facilities to increase performance of Kebun Wisata Pasirmukti. This study uses descriptive analysis, Importance Performance Analysis, and Friedman Test and Multiple Comparison for Friedman. This study shows that the management of Kebun Wisata Pasirmukti should improve performance of promotion, accessibility to reach interesting locations and objects in the area, and worship facilities. In addition, Kebun Wisata Pasirmukti has to maintain performance of education activity known as the strong point of this location compared to other similar recreational objects.
the amount of imported honey in indonesia has been increasing since 2013. import of honey has increased because due to high honey demands on industries of beverage, health, and beauty. the objectives of this research were to determine the internal and external environment factors of Cv Madu Apiari Mutiara, to formulate alternative strategies and priorities in developing the company competitive strategy, and to map the recommendation of program and alternative strategy in developing competing strategy Cv Madu Apiari Mutiara. the analytical tools used in this research were the internal and external corporate environment analysis, A'Wot integration between hierarchy process analysis (AHP) and sWot, and the strategy architecture to determine the company's long-term plan. these six alternative strategies are used to determine strategic priorities. the three highest priority strategies are (1) expansion of the marketing area, (2) optimizing market penetration for all honey derivative products, (3) improving product quality and corporate credibility. the designs of the strategic architecture are to improve marketing in the first year, to make a mapping of marketing distribution channels the second year, and to innovate honey derivative products in the third year.
AbstrakKependudukan di Lampung mempunyai ciri yang spesifik. Daerah ini merupakan propinsi dengan angka pertumbuhan penduduk tertinggi di Indonesia selama 1971 -1980, yaitu 5.82%/th. Selain itu Lampung menerima migrasi musiman dari Jawa sebagai respon dari kurangnya penyediaan tenaga kerja pada saat panen tanaman perkebunan. Telaahan ini mencoba mengungkapkan ketersediaan dan kebutuhan tenaga kerja di daerah tersebut dengan menggunakan data sekunder dan wawancara kelompok. Hasil analisa menunjukkan bahwa bagi kabupaten Lampung Selatan dan Lampung Utara penyediaan tenaga kerja pertanian seharusnya tidak merupakan masalah asal terjadi mobilitas lokal tenaga kerja yang lancar. Namun, penyediaan tenaga kerja tersebut memang merupakan kendala bagi pengembangan pertanian di Lampung Utara.
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