Improving the participation of smallholder farmers in horticultural value chains to benefit from the rapidly growing demand for high value agricultural products is one strategy for raising farm income. However, smallholder farmer adoption of high value horticultural crops in Indonesian is under-researched. To address this knowledge gap, this study aims to examines the characteristics of farmers who adopted and those who did not adopt a new horticultural crop with respect to the household (farmer), farm and institutional characteristics. The unique data from a 2013 survey of 960 Indonesian farmers on Java Island that produce a variety of agricultural products was analysed using independent-sample t-tests. Basic statistical analysis showed relatively low adoption rates (10%) of new horticultural crops amongst 960 selected Indonesian farmers with different characteristics. The result showed that current low rates of horticultural crop adoption are associated with a variety of factors, such as lower levels of education among farmers, resource constraints, lack of information on horticultural crop production and low participation in farmer groups.Abstrak: Meningkatkan partisipasi petani kecil dalam rantai nilai hortikultura merupakan salah satu strategi untuk meningkatkan pendapatan petani. Hal ini dikarenakan partisipasi pada rantai nilai hortikultura berpotensi mendapatkan keuntungan dari permintaan produk hortikultura bernilai tinggi yang saat ini terus meningkat. Meskipun demikian, penelitian terkait adopsi petani skala kecil terhadap tanaman hortikultura bernilai tinggi di Indonesia masih terbatas. Berdasarkan hal tersebut, penelitian ini bertujuan menganalisis karakteristik petani yang mengadopsi dan mereka yang tidak mengadopsi tanaman hortikultura baru berdasarkan tiga karakteristik rumah tangga (petani), usahatani dan kelembagaan. Penelitian ini menggunakan data unik dari survei terhadap 960 petani Indonesia di Pulau Jawa pada tahun 2013 dan dianalisis menggunakan uji-t sampel independen. Analisis statistik deskriptif menunjukkan bahwa tingkat adopsi petani responden terhadap tanaman hortikultura baru relatif rendah (10%) dengan karakteristik yang berbeda. Hasil penelitian menunjukkan bahwa tingkat adopsi tanaman hortikultura baru yang rendah saat ini berkaitan dengan berbagai faktor, seperti tingkat pendidikan petani yang relatif rendah, kendala sumber daya, kurangnya informasi tentang produksi tanaman hortikultura dan rendahnya partisipasi dalam kelompok tani.Kata kunci: tanaman hortikultura, adopsi petani kecil, rumah tangga

Indonesian government law No. 33 of 2014 on Halal Product Assurance (Halal Law) states that all products circulating in Indonesia must be halal-certified. The implementation of Halal Law has implications for increasing the cost of delivering beef to consumers because each seller is required to implement a process that is in accordance with Islamic law in order to obtain halal certificate. This cost will be distributed to consumers by increasing the selling price of beef that halal-certified. The aims of this study are, (1) analyze consumers' willingness to pay on halal-certified of beef, beef prices are currently very high (Rp 120,000 / kg), (2) analyze consumer awareness on halal-certified of beef. The research sample was taken in the Bogor area. The method used to analyze consumers' willingness to pay is Contingent Valuation Method (CVM), and the method for analyzing consumer awareness is Partial Least Square (PLS). The results of this study indicate two factors that significantly influence consumer awareness: religious beliefs and halal logos. The results of this study also indicate that beef consumers in Bogor area are willing to pay more than 4-6 percent for beef that is halal certified. These results indicate that consumers from the Bogor area are willing to pay more for halal-certified beef. This shows the community's support for the implementation of the Halal Law.

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<p class="BodyA">The role of agricultural technology is important in developing countries. However, in many cases the adoption rate of modern agricultural technology by smallholder farmers is low. Therefore, a better understanding of agricultural technology adoption determinants is important as a major component of agricultural growth. This paper is a review and synthesize of the literature related to potential factors that may constrain or encourage smallholder farmer adoption of new agricultural technologies. The determinant factors influencing smallholder farmer adoption of new technologies in developing countries vary from study to study based on contextual applicability and specific local condition. There are four major typologies of determinant factors are identified to help explain low adoption rates of particular agricultural technology in developing countries which are technology attributes, farmer or farm household characteristics, farm characteristics and institutional factors. Future policy recommendations on adoption decision should consider all those four important factors to provide better understanding of new agricultural technology adoption by smallholder farmers, resulting in improved livelihoods for smallholders.</p><p class="BodyA">Keywords: Agricultural, technology, adoption, farmer</p><p class="BodyA"> </p><p class="BodyA"><strong>Abstrak</strong></p><p><strong>DETERMINAN ADOPSI TEKNOLOGI PERTANIAN OLEH PETANI KECIL DI NEGARA BERKEMBANG: PERSPEKTIF DAN PROSPEK UNTUK INDONESIA</strong></p><p class="BodyA">Peran teknologi pertanian sangat penting di negara berkembang. Meskipun demikian, tingkat adopsi teknologi pertanian baru oleh petani kecil masih rendah. Oleh karena itu, pemahaman terhadap faktor-faktor yang menentukan keputusan petani dalam mengadopsi teknologi sangat penting untuk meningkatkan pertumbuhan sektor pertanian. Tulisan ini adalah hasil sintesis terhadap beberapa literatur ilmiah yang berkaitan dengan faktor penghambat atau pendorong petani kecil dalam mengadopsi teknologi pertanian. Faktor yang memengaruhi petani kecil mengadopsi teknologi pertanian di negara berkembang berbeda antarstudi berdasarkan kebutuhan dan kondisi lokal tertentu. Empat kelompok utama faktor penentu yang dapat menjelaskan rendahnya adopsi teknologi di negara berkembang yaitu atribut teknologi, karakteristik petani, usaha tani, dan faktor kelembagaan. Rekomendasi kebijakan terkait keputusan adopsi teknologi seharusnya mempertimbangkan keempat kelompok faktor tersebut untuk dapat memahami lebih baik adopsi teknologi baru oleh petani kecil guna meningkatkan kesejahteraannya.</p><p class="BodyA">Kata kunci: Pertanian, teknologi, adopsi, petani</p>

The rise of e-commerce provides consumers more opportunities to purchase agricultural and food products including frozen food. This study aims is to examine the effects of different factors on consumers' intention and decision on purchasing frozen food through e-commerce based on theory of planned behavior (TPB) and technology acceptance model (TAM). This study used the primary data from online survey of 200 respondents in Greater Jakarta who purchased frozen food through e-commerce. Data were analyzed using partial least squares-structural equation modelling (PLS-SEM). The results showed that perceived usefulness and perceived ease of use e-commerce have a positive influence on attitudes. Then attitudes, subjective norms, and behavior control had a significant positive effect on purchase intention. The results also confirmed that consumers' purchasing decisions on frozen food affecting by their purchase intention.