Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.
Lareh Sago Halaban sub-district is one of the largest Aren producers in Lima Puluh Kota Regency; however, it is famous as Nagari Tuak which sells Aren to produce palm wine. Palm sugar processing is generally carried out into molded sugar, while granulated palm sugar is still limited. This study aimed to analyze the added value of palm sugar products in Lareh Sago Halaban sub-district by comparing the added value of molded sugar with granulated palm sugar products. The research area was determined purposively, 30 molded palm sugar processors and five granulated palm sugar processors as respondents. The study was conducted in November-December 2020. The data were processed using the Hayami method. The added value of molded palm sugar is IDR 960 (the add-value ratio is 26%), and the added value of granulated palm sugar is IDR 2.452 (the add-value ratio is 46%). The added value of granulated palm sugar is in the high category (> 40%) and molded sugar is in the medium category (15-40%). The highest percentage of owner compensation factor of production for molded palm sugar is received by workers (44%), meanwhile, for granulated palm sugar is obtained by owners of capital (processors if owned by themselves) is 41%.
Kota Payakumbuh merupakan sentra terbesar agroindustri ubi kayu di Provinsi Sumatera Barat. Hal ini menunjukkan bahwa pengembangan industri olahan ubi kayu skala kecil maupun rumah tangga memiliki pengaruh yang besar terhadap peningkatan nilai tambah. Lokasi yang dipilih adalah Kecamatan Payakumbuh Barat. Hal ini disebabkan sebagian besar (89%) produsen olahan produk pangan di Kota Payakumbuh berada di daerah ini. Penelitian ini bertujuan untuk menganalisis nilai tambah produk olahan ubi kayu di Kota Payakumbuh. Metode analisis yang digunakan adalah Metode Hayami. Data yang dikumpulkan adalah input dan output pengolahan ubi kayu yang diperoleh dari responden yang telah ditentukan di Kecamatan Payakumbuh Barat. Hasil penelitian menunjukkan bahwa nilai tambah produk olahan ubi kayu di Kota Payakumbuh sebesar Rp 33.746,67/Kg dengan rasio nilai tambah sebesar 82,31 persen atau Rp 31.496,67 / Kg.Â
This research is based on the application of innovation, creativity, and differentiation of kue talam by utilising the ample availability of sweet corn by the wants and needs of consumers and producers. This study is based on the application of innovation, creativity, and differentiation of sweet corn talam cakes by utilising the ample availability of sweet corn by the wants and needs of consumers and producers, so that the cakes are attractive and tasty to increase the income of entrepreneurs and corn farmers. This study aims to analyse the business income of sweet corn talam cake agro-industry. To analyse the income of the sweet corn talam cake agro-industry business, it was carried out using quantitative descriptive methods using the income formula. The results showed that: The total cost required in the agro-industrial business of sweet corn talam cake is Rp 1,995,168; The total revenue obtained from the agro-industrial business of sweet corn talam cake is Rp 2,880,000, the amount of income earned is Rp 884,832.
This study aims to analyze the flow of tilapia trade in Harau Regency and the function of the trading system carried out in marketing tilapia in Harau Regency. The research was conducted in Solok Bio-Bio Village, Harau Sub District, Lima Puluh Kota Regency. The research sample was tilapia cultivation farmers selected by random sampling and tilapia marketing channels in Solok Bio Bio Village, Harau Sub District, namely traders and retailers using the snowball sampling method. The results showed that there were three patterns of tilapia marketing channels in Harau Sub District, namely Channel 0: Farmers → Final consumers; Channel II: Farmers → Retailers → Final consumers; Channel III : Farmers → wholesalers → Retailer → Final Consumers. The trading functions carried out include the functions of selling, buying, grading, transporting, storing and facilitating.
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