With the advent of internet and exponentially growing smartphone market, chatbots are becoming popular and are being widely used for interactions in varied fields. This study investigated the usage of chatbots for educational/learning purpose by university students. Wide research has been done exploring usage of chatbots in service industry; still there is vacuum regarding usage of chatbots in education for effective learning. Using path analysis, the study demonstrates validation of two newly added constructs as an extension in Technology Adoption Model and tries to understand the antecedents for intension to adopt chatbots. This study is of utmost importance to researchers, policy makers, system designers for e- learning platforms, teachers, and students in order to make learning effective.
Increasing environmental degradation, animal cruelty and health consciousness has drawn attention towards environment-friendly eating habits and adopting a vegan lifestyle. This study aims to explore the impact of health awareness, animal welfare, environmental concern and subjective norms’ antecedents on customers’ attitude towards the consumption of vegan products and its impact on purchase intention. By utilizing a structured questionnaire, data has been collected from 214 Indian respondents via Facebook vegan groups. The study takes into consideration subjective and moral determinants, and it checked their influence on veganism by applying structural equation modelling. Results revealed that subjective concerns have no influence on attitude and that, rather, moral concerns do have such an influence. Attitude towards vegan product consumption influences purchase intension positively. The study concluded with implications for policy makers, social workers, marketers and academicians.
In India, changes in legislation and policy have increased the number of students with disabilities enrolled in higher education. The purpose of this study was to investigate university teachers’ perceptions towards inclusion of students with disability public and private universities in India. The study examined how age, gender, educational levels, years of teaching experience, and frequency of interaction with a person with a disability influence instructors’ views about people with disabilities and their inclusion at public and private academic institutions. Data was collected through a digital questionnaire from private and public universities in Pune, India. The population of the study comprised of full time University teachers’ (under-graduate, post-graduate and doctoral courses) in Pune. The survey was completed by 309 university teachers. Descriptive statistics, independent sample t-test and ANOVA were used to examine the data. The researchers found no statistically significant relationships between teachers’ perceptions of inclusion in regards to degree level, gender and years of experience. The study did, however, discover a statistically significant relationship between teachers’ perceptions of inclusion and their interaction with students with disabilities. Academic and social outcomes of students with disabilities are significantly enhanced when inclusive approaches are used. Goals for future research are discussed.
Environmental concerns have emerged as burning issue worldwide. Transportation sector is the major contributor causing environmental damage. Adopting electric vehicle can possibly address the issue with its potent benefits. Community colleges play crucial role in disseminating knowledge and creating awareness about environmental issues among youngsters. The present study is qualitative in nature and aims to explore the efforts of a private university and steps taken by the institution in creating environmental awareness through educational transformation among future leaders. The data was collected through conducting in-depth interviews and using observations. The findings of the study revealed that the students had fair understanding of environmental problems and university provide enough support facilitating quality courses and conducting expert sessions and workshops. The results of the study are likely to transform and address the major challenges of environment protection encouraging students through disseminating conceptual and technical knowledge towards sustainable transportation.
The present study endeavors to define the aspects that have impact on the brand loyalty of electronic products brand in Indian market. A Questionnaire has been designed in a layout of 7 point Likert scale for the purpose of data collection. Respondents varied between strongly agree and strongly disagree. Sample size of the study has been taken 275 respondents including customers usingelectronic products of different brands using more than threeyears. The study investigated that brand loyalty is positively affected by the Brand trust and brand credibility of customers and satisfied customers are the loyal ones. The data is being collected through a questionnaire and collected data is analyzed with the help of Regression analysis. Results showed that customers will intact to the brand if they are provided with good quality after sale services and good relationships are maintained even after selling the product.
Since 2020, the word “metaverse” has gained traction in the technology world. Author Neal Stephenson initially described the possibility of the metaverse in his 1992 sci-fi novel Snow Crash, using it to express an idea of a 3D virtual world. As technology evolves rapidly, a modern-day metaverse will emerge, which will be a fully functional virtual environment wherein our virtual avatars represent us. In today's continuous evolving time, marketing needs to keep pace. With the arrival of Web 3.0, the metaverse is poised to impact the future of marketing in unprecedented ways. As we continue to delve more into an immersed digital marketing ecosystem, the metaverse will become the playground for modern-day marketers. Brands will have a more significant opportunity to participate and lead the conversation in the new environment.
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