Role of Artificial Intelligence in Reshaping Retail

Malik, Reena; Jindal, Tanvi; Sharma, Ambuj

doi:10.1109/icacite53722.2022.9823675

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2023

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Cited by 2 publications

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Multi Technology Ensembled Optimized Enterprise Architecture for Retail Industry

Chakraborty,

Jyothi,

Lekhi

et al. 2023

2023 International Conference on Computational Intelligence for Information, Security and Communication Applications (CIISCA)

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Multi Technology Ensembled Optimized Enterprise Architecture for Retail Industry

Chakraborty,

Jyothi,

Lekhi

et al. 2023

2023 International Conference on Computational Intelligence for Information, Security and Communication Applications (CIISCA)

View full text Add to dashboard Cite

AI in Market Research

Paliwal,

Chatradhi

2023

Exploring the Intersection of AI and Human Resources Management

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This systematic review examines the role of artificial intelligence (AI) in market research and its impact on customer insights. While existing research has extensively explored AI's influence on marketing, education, and customer experience, a noticeable gap remains in understanding AI's role in reshaping the market research industry. This study aims to fill that gap by focusing on the unexplored territory of AI-driven market research and customer insights. The review follows a structured methodology, analyzing relevant research articles published between 2000 and 2023 using the TCCM framework. The findings demonstrate AI's significant impact on customer experiences, market segmentation, and personalized services across various industries. By embracing AI's capabilities, businesses can thrive in the data-driven and competitive landscape, forging lasting connections with their target audiences and driving success in the dynamic world of business.

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Role of Artificial Intelligence in Reshaping Retail

Cited by 2 publications

References 7 publications

Multi Technology Ensembled Optimized Enterprise Architecture for Retail Industry

Multi Technology Ensembled Optimized Enterprise Architecture for Retail Industry

AI in Market Research

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