The sale of fresh fruit bunches in Putri Hijau sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in differences in the price levels received by farmers and the costs incurred by each marketing agency, such as freight costs, transportation costs to factories, fruit shrinkage costs, and other costs. This study aims to identify marketing channels and compare the marketing channel efficiency of fresh fruit bunches (TBS) of palm oil formed in Kecamatan Putri Hijau, North Bengkulu. Determination of farmer respondents is done by purposive sampling counted 41 people, and marketing agency respondents use snowball sampling method. The results showed that there are three channels of marketing of oil palm FFS formed, namely Channel I (farmers -collector traders -factories), Channel II (farmers -farmer groups -factories), Channel III (farmers -factories). The most widely used channels by farmers are channel I (farmers -collectors -mills) that have the highest margin and low farmer's share. The merchandise margin and the profit-to-cost ratio indicate that only marketing channel I in Bani Village is efficient. Marketing channel I in Desa Bani Village has a marketing margin value of Rp206/kg with the value of profit to marketing cost ratio of 1.17.
PENDAHULUANPerikanan tangkap cukup berkembang di beberapa sentra di Kabupaten Bengkulu Selatan. Salah satunya adalah pantai Pasar Bawah yaitu di Kelurahan Pasar Bawah Kecamatan Pasar Manna Kabupaten Bengkulu Selatan. Pantai Pasar Bawah ini, termasuk pantai di pesisir barat Sumatera yang mempunyai potensi laut yang cukup besar. Hal ini dapat dilihat dari produksi perikanan yang cukup tinggi yaitu 1.800 ton atau setara dengan nilai 34,2 milyar rupiah (Pemerintah Daerah Bengkulu Selatan, 2014).Potensi tersebut menopang unsur kebudayaan mata pencaharian warga pesisir sebagai nelayan. Sebagai suatu komunitas pesisir, nelayan memiliki sistem sosial yang khas dengan ciri utama stratifikasi sosial berdasarkan
Plantation of coconut under farmer cultivation have two processing status owner and share-fanner processor. This research target was to know the level of eamings and business efficiency of owner fanner and processor farmer and to describe marketing channel fonn and marketing margin. Method for calculating the efflciency was RIC ratio analysis, while to test the difference of efficiency among actots W8I9 used statistical test u(Mann -Whitney test). Channel Marketing by description and marketing margin calculated through seHlng price marketing Institute minus buying of marketing institute or expense institute marketing up by profit institute marketing. Key words: Income, efficiency, coconut sugar, and marketing
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