Abstract:Plantation of coconut under farmer cultivation have two processing status owner and share-fanner processor. This research target was to know the level of eamings and business efficiency of owner fanner and processor farmer and to describe marketing channel fonn and marketing margin. Method for calculating the efflciency was RIC ratio analysis, while to test the difference of efficiency among actots W8I9 used statistical test u(Mann -Whitney test). Channel Marketing by… Show more
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