The increase of social media (SM) has led to continuous deviations in how day-to-day entrepreneurial activities can be carried out. Additionally, studies devoted to SM entrepreneurship and SM are relatively limited and fragmented in their focus. However there is growing interest from scholars, practitioners and academia for upcoming studies and exploration within small and medium-sized enterprises (SMEs) context. This research explores the impact of entrepreneurial orientation (EO) on SM adoption and SME performance in developing countries. We employed the resource-based view (RBV) as the foundation for developing the conceptual framework The present study employed a closed-ended questionnaire to collect data from SMEs located in Pakistan. Partial-least-squares-structural equation-modeling (PLS-SEM) was utilized for the analysis of 423 responses. The results proved a direct positive link between EO–SMEs performance, EO–SM adoption, SM adoption–SMEs performance, innovation capabilities (IC), and SME performance. Partial mediation was found between EO and SME performance, and the significant moderation effect of IC was found between SM adoption and SME performance. This paper has implications for practitioners and researchers regarding SM adoption in the SMEs. It builds an empirical, multi-dimensional hypothesized model, including mediating and moderating roles affecting the relationships.
Purpose The link between SME performance, growth and development is well established; however, the characteristics of SMEs that allow firms to be successful in the long run in an underdeveloped country context, i.e. Pakistan, are still unclear. This paper aims to bridge this gap by identifying the SMEs’ characteristics that set them apart from their rivals and become successful. Design/methodology/approach This study uses Storey’s development framework to identify the SMEs’ characteristics. Data is gathered using the case study method from SMEs with a metropolitan context in Pakistan. A narrative methodological framework was used during the data gathering and analysing stages. Findings Findings of this study indicate that the prosperity of SMEs in Pakistan is dependent on a combination of characteristics, including entrepreneurial characteristics of owner–managers, knowledge of business operating models, social networks and relationship building and innovation in business style. Additionally, other factors such as governance structure, strategic planning of market diversification and export characteristics also influence the prosperity of an SME. These findings may have several important implications for key stakeholders, including entrepreneurs, SMEs and policymakers in the government. Originality/value This research provides evidence about factors that can help an SME to become successful in uncertain situations surrounding a business environment. Theoretically, the contribution of this research is that it demonstrates that entrepreneurial characteristics and the effective leadership style of owner–managers can help SMEs achieve prosperity in external unforeseeable situations.
SMEs are one of the main contributors to job creation and GDP. To ensure the sustainability of their business and meet market needs, the owner-managers these days, switch the functioning of SMEs from traditional to latest technological frameworks. However, even after adoption, local SMEs are still not fully able to exploit and reap the benefits of information and communication technologies (ICTs). To understand this issue, this research focuses on two research objectives. First, it highlights the impact of ICT usage on SMEs. And, second, it tries to identify different factors that affect the ICTs adoption in SMEs. Main contribution of this research is that it extends the Technology Acceptance Model (TAM) on two antecedents of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) as a theoretical framework. For this research, qualitative interviews were conducted from ten (10) owner-managers of SMEs in Pakistan. A careful thematic analysis of interview data reveals the emergence of five different themes: the impact of ICT usage on SMEs, cultural decisions, factors affecting the adoption of ICT in SMEs, entrepreneurial characteristics of owner-managers, and the role of governments and institutional support leading to successful adoption of ICT in SMEs. Findings of this study have significance for SME’s owner-managers, government bodies, and relevant business authorities who wish to address issues pertaining to the adoption and increase in ICT usage among SMEs in Pakistan.
The study aims to explore various elements that affect the impulse buying behaviour of the millennial generation during online and ofline purchasing. In this study, data was collected through semi-structured interviews with nine respondents and analyzed through thematic analysis. Results indicate that during ofline purchasing attractive product display increases the likelihood of impulse buying, and crowd affects impulse buying both negatively and positively. Physical assessment of the product appeared as the main reason for doing the ofline shopping. While on the other hand in a virtual environment, ease of transition increases the likelihood of impulse purchases. The results further disclose that individuals are engaged in buying impulsively without thinking about their economic condition and they do extra purchases when their mood is not good and when they are with friends.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.