This paper aims to examine the application of value co-creation approach in online travel service based on service-dominant logic. Drawing on recent works, the research indicates travellers as co-creators of value and emphasizes the development of customer–supplier interaction. The paper presents three case studies to analyse global travel service suppliers’ (service providers) behaviour: CouchSurfing International, Inc.; TripAdvisor LLC, AirBnbINc. Case studies analysis is followed by netnographic research of 22 different discussions (1243 records) in online forums related to selected service suppliers. The research findings suggest that value co-creation approach can be effectively used to analyse processes in global online travel service section. The originality of the paper lies in exploring the contribution of co-creation approach which allowed to identify the patterns of actions and behaviour of the online travel service providers and their consumers. As an additional value of the research, it was found that the online travel service providers integrate customer-to-customer interactions as a value co-creation in their platforms using consumers’ resources such as time, knowledge and experience.

Abstract. As time-varying volatility has found applications in roughly all time series modelling in economics, it largely draws attention in the areas of financial markets. This study also examines the characteristics of conditional volatility in the Baltic Stock Markets (Estonia, Latvia and Lithuania) by using a broad range of GARCH volatility models. Correctly forecasting the volatility leads to better understanding and managing financial market risk. Daily returns from four Baltic stock indexes are used; Estonia (TALSE index), Latvia (RIGSE index), Lithuania (VILSE index) and synthetic BALTIC benchmark index. We test a large family of GARCH models, including; the basic GARCH model, GARCH-in-mean model, asymmetric exponential GARCH and GJR GARCH, power GARCH and component GARCH model. We find strong evidence that daily returns from Baltic Stock Markets can be successfully modelled by GARCH-type models. For all Baltic markets, we conclude that increased risk will not necessarily lead to a rise in the returns. All of the analysed indexes exhibit complex time series characteristics involving asymmetry, long tails and complex autoregression in the returns. Results from this study are firmly recommended to financial officers and international investors.

Although the large body of literature suggests that trust is a prerequisite for knowledge sharing, the understanding of mediational pathways remains limited. The paper fills the gap by combining two separate streams in knowledge sharing, where the first reflects the paradigm of the organizational behaviour theory and highlights the impact of organizational culture and employees’ trust; where the second one discloses the impact of technology deployment in knowledge sharing. Building on the premises that interdependence between variables that affect knowledge sharing raises form organizational culture of trust and available technologies, we examine the structural origins of knowledge sharing. As a method structural equation modelling test was used to analyse the data. Hypothesised five-factor model was tested through two stages using AMOS software. The findings carry theoretical implications for the knowledge management body of knowledge since they extended the research on knowledge sharing by integrating organisational culture and technological solutions into one complex system. Form practical perspective, the relationship among four predictors – trust in leadership, trust in co-workers, trust in technologies for knowledge management, and fear of losing one’s value – provide a proof on how organizations knowledge sharing is composed and how it could be developed.

By examining social marketing this articles has featured a step-by step approach for residential behavioural change towards sustainable energy transition. Specifically, this article considers the value-based approach instead of rational information campaigns for behavioural change of energy users. The proposed framework is based on environmental values and designed to transform the selected destructive behaviour into a sustainable one. The framework consist of five steps: (1) selecting the behaviour, (2) user orientation, (3) exchange, (4) marketing mix: elements of intervention, (5) measuring behaviour change. As behavioural change is the final goal of any energy efficiency campaign, it becomes also a starting point and an objective of the rest of the activities in the framework. Second, we suggest using the user orientation concept that divides the society into three groups based on their attitude towards environmental issues, i.e. environmentalist, the environmentally concerned and the disinterested. In the third step we apply the exchange theory; whereas in the step of 'marketing mix' a conceptual combination of six elements for energy transition is reasoned: proposition, cost, communication, communities and partnership. Finally, the fifth step stresses on the measurement of the behavioural change that enables energy transition. The proposed step-by step framework is based on theory and builded on current practice in a field that is analysed in the article.

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The high priority of military training programs in the army is to improve the resilience of its professional and reserve soldiers. In addition, resilience helps to maintain the optimal cognitive and physical performances necessary for mission success; it also has other positive effects that have not yet been studied. Therefore, the purpose of the current study is to understand the effect of psychological resilience (PRE) on the intention of reservists to remain in the active reserve (FMT) after the completion of combat training. In addition, we focus on the motivation (prosocial motivation (PRM) and intrinsic motivation (IMT)) and psychological capital (passion in the pursuit of long-term goals (LTGs), proactivity (PRO), and capability to harness the circumstances (SEF)), and achieved a level of competence after the completion of training (ACH). Building on the perspective of training sustainable reserve soldiers’ capabilities and the theory of psychological resilience, we hypothesize and assess the effect of psychological resilience on the intention of reservists to remain in the active reserve for future military training, as well as the mediating role of psychological capital, motivation, and the obtained training ratings. The study hypotheses are tested on a sample of 345 Lithuanian reserve soldiers. The mediating effects are tested by employing the PROCESS v3.5 macro program developed by Hayes, and bootstrap 10,000. The main findings propose that the total impact of psychological resilience is highly positive (β = 0.659, t = 7.670, p < 0.001) and influences the decision of the reservists to extend their capabilities in future military training. Furthermore, intrinsic motivation (β = 0.691, p < 0.001, and 58.6% of the total effect) and the achieved rating of completed training (β = 0.136, p < 0.01, and 21.2% of the total effect) positively mediate the relationship between psychological resilience and the intention to remain in the active reserve. Selected bootstrap confidence interval and Sobel test statistics with two-tailed probability values evidence the robustness of the mediating results. The significance of the theoretical and practical implications is discussed.

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Economic growth and country's industry dependence on the assessment of energetic resources arise as comprehensive approach. The increase in global energy prices, significant dependence on imported energy and increase in energy consumption might result international competitiveness of the country and pose constrains towards sustainable development. Restructuring of the economies from energy intensive industries towards more technologically advanced products and services might lead to higher value added per unit of product, and energy saving sectors with lower energy consumption per unit of output. In order to sustain international competitiveness of exporting sectors, it is necessary to diminish gradually intensity of expensive energy resources. The problem of this study related to the scientific discussion concerning relationships among the intensity of energetic resources' use, economic growth and export. The analysis of the theoretical and empirical studies of the effects of energy on the economic growth and export showed that energetic resources precede and predict the economic growth and export, however, the question concerning the direction of causality remains open, since unobserved variables may drive both developments. This paper analyzes the case of Lithuania. The authors investigate economic growth and industry sectors' export dependence on energetic resources.