The main objective of this research is to create a model for monitoring and evaluating companies in the pre-incubation stage, in a technology-based incubator located at the Federal University of Rio Grande do Norte (UFRN). The monitoring and evaluation model was structured according to the program set for the pre-incubation stage. In this stage, the function of the incubator is to support entrepreneurs in transforming innovative ideas into profitable businesses. The incubator offers courses and mentorships on Business Model Generation (BMG), Design Thinking, Lean Startup, Blue ocean strategy, Metrics and Indicators, as well as Pitch. Methods for monitoring the entrepreneurs combines the concepts presented in the course modules with the construction stages of BMG, prototype development and business validation. Methodologically, this research is characterized as an exploratory study with a qualitative approach. Action Research was used for the monitoring model and for the definition of the course modules. The definition of a standard model for the monitoring and evaluation of companies in a pre-incubation phase, allowed for a more precise monitoring of the company's developmental stage, and allowed the incubator to perform its role more efficiently.
Objective: Create a performance evaluation model for technology-based incubated companies, using the multicriteria decision aid methodology (MCDA) and also respecting the guidelines of the CERNE model (Reference Center for Support to New Enterprises).Methodology: This work is classified as exploratory-descriptive, qualitative-quantitative in nature and, with regard to procedures, it adopts the case study, having as object of analysis a technology-based incubator. The MCDA was used for the construction of the model and the ELECTRE-TRI method for the modeling of the preferences.Originality: The originality of this study permeates the creation and application of a decision-making method that facilitates performance evaluation for incubated companies.Main results: The model created to assess the performance of incubated companies has 23 indicators and it was applied with three incubated companies and one graduated company. The developed model showed relevance and applicability to the reality of the studied incubator, supporting the decision-making process.Theoretical contributions: The joint application of the themes of MCDA and organizational performance evaluation.Social / management contributions: improving performance measurement models for incubated companies and strengthening the support offered by business incubators.
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