Most advertisers utilize celebrity endorsement as a marketing strategy in their advertising. Many firms are only well-known for their use of celebrities in their advertising. The spectator was forced to really consider our societal challenges via social marketing. Through a forceful advisory message, social advertising's main goal is to inform the general public. Nowadays, celebrity endorsement is frequently used to raise public awareness of the social problems that our society is currently facing. In our nation, some outstanding individuals ran social awareness programmes, and the most of them were successful. In this essay, some significant social awareness initiatives that included some of India's most popular superstars are discussed. They were successful in raising awareness of societal issues, but they also inspired others to take action and stand out in the effort to address the problems. Numerous more examples of celebrity endorsements that contributed to the effective delivery of social awareness messages are also covered in this study.
The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ultimately aimed at achieving customer happiness. Production, product, sales, marketing, and societal marketing are the five main facets of marketing. Consumers' engagement with brands has changed as a result of digital media. A 21st-century consumer contributes significantly to any economy. As a result of their demand, producers would have no need to produce, earning them the title of "King of the Market." Traditional marketing techniques and structures are becoming outmoded as a result of the swiftly changing marketing economics. The conventional marketing approaches are not viable. Marketers were forced to choose digital marketing as a more sustainable alternative to any conventional time-consuming technique. This study has discussed several types of digital marketing, their efficacy, and how they affect a company's sales.
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