Abstract:The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ultimately aimed at achieving customer happiness. Production, product, sales, marketing, and societal marketing are the five main facets of marketing. Consumers' engagement with brands has changed as… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.