South Sulawesi is a province in Indonesia where the majority of the population is Muslim, with many variant interpretations of Islam. Alauddin State Islamic University is not just a place for teaching and study but also plays a role in helping to unify the differences among these different Islamic groups. Its changing of status from institute to university in 2005, and later the support of the Canadian-assisted SILE Project beginning in 2010, have made this university an example of reform in the way it implements its functions. Since 2011, Alauddin State Islamic University has been developing a new approach in university-community outreach/engagement. What was formerly separated between teaching, research and community service is now linked under one institutional umbrella. The new university-community outreach approach has also adopted some new tools like Asset Based Community Development (ABCD) and Results Based Management (RBM). It seeks to promote democratic governance, gender equality and a sustainable environment. The university also works in partnership with civil society organisations (CSOs) in South Sulawesi, including Islamic-based organizsations, secular organisations and women’s organisations. The model for the partnership is a working group (abbreviated to pokja in Indonesian), which comprises lecturers from a faculty in the university and members of a CSO. We discuss the opportunities and challenges faced by these working groups. Opportunities include increased advantages from pooling their organisational capacities and experience in working with communities. Sharing their networks and resources makes them stronger and makes their work more sustainable. The challenge lies in changing the mindset from a needs-based, project-oriented approach to an asset-based facilitative approach, comprehending the tools, managing time to work together and building effective teamwork. Keywords: university-community outreach, democratic governance, asset-based community development, opportunities and challenges
Socio-cultural change is a change that occurs in various social elements and cultural elements in peoples lives, for example structures, institutions, and the role of community components, while cultural elements such as science, technology, belief, livelihoods, kinship systems and live equipment system. Basically the socio-cultural changes that occur in society are certainly greatly influenced by technological advances as well as problems that can trigger socio-cultural changes that occur due to technological developments. The media have helped bridge the gap between macrosocial and microsocial, as well as between macro and microculture, with the use of technology. Because with the mass media, norms, habits, and attitudes are slowly eroded and increasingly forgotten by the public for the sake of new habits, which make the socio-cultural changes of the community very real.
Sociology of communication, a branch of social science, discusses the process of social interaction as a forum for conveying ideas in society in modern times. The long form of social order is the result of social interaction carried out by social groups, this order is formed because of the relationship between one human being and another human being. This type of qualitative research is the researcher himself, humans have constructivism sensitivity that is generative in nature to understand the meaning of what is learned. Data collection techniques namely in-depth interviews with informants, observation, document review. The results show that communication as a forum for interaction in social life for the delivery of constructive information and ideas is carried out as follows: When carrying out social communication in society, mass communication and influence in contemporary society, Development of cross-cultural communication, information society, and the use of social media in parts of the world contemporary.
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