The aim of this research is to examine the mediating effects of self-congruity between destination brand personality, to revisit intention and heed the moderating effects of gender between self-congruity. Therefore, data were collected through a survey from 226 Chinese outbound tourists in Glasgow city, United Kingdom and was analysed to provide evidence.Based on the results, the analysis of partial least squares structural equation modelling (PLS-SEM) using the Smart PLS 3.0 program indicated that self-congruity was mediated partially through destination brand personality and revisit intention. In tourism destination, Aaker five dimension of brand personality model was particularly adapted into practice. However, the model failed to perform an actual self-congruity to mediate all five dimensions (i.e. sincerity, excitement, competence, excitement, sophistication and ruggedness) of destination brand personality and revisit intention. The results revealed that the ideal self-congruity is a mediating effect between destination brand personality (i.e. sincerity and excitement) and revisit intention.Moreover, this study also reported that the moderating role of gender has no effects on selfcongruity and revisit intention. No difference was observed between female and male Chinese tourists who rely more on destination brand personality over self-congruity when the impact of symbolic destination brand benefits on their intention to revisit Glasgow was considered.Findings further offer specific implications for both theoretical insight and marketing practice in context of tourism destinations in Glasgow.

This paper explores the influence of public value on decision making through the lens of Intelligent Transportation System. To address the aim of the study we adopt an inductive crossnational comparative case-study approach in the Netherlands and the UK. The initial findings indicate that public value concept is practiced within transportation sector in these two countries.

This study aims to explore how the state of Penang could enhance a circular approach to single-use plastic by implementing a new federal policy (Malaysia's Roadmap Towards Zero Single-Use Plastic 2018-2030). The study involves twelve semi-structured interviews with key stakeholders, including representatives from both the state and the federal governments, city council, producers, manufacturers, NGOs and the recycling facilities. The study clarifies what a zero single-use plastic policy means, presents alternatives to conventional single-use plastic as well as introduces several means of enhancing a circular approach towards single-use plastic such as improved waste management system, stakeholders' engagement, Extended Producer Responsibility, effective policy enforcement, a need for clearer communications along with identifying measurable Key Performance Objectives.

The study is aimed to test the structural relationship between brand personality dimensions, selfcongruity (i.e., actual and ideal self-congruity) and revisit intention. Brand personality was conceptualised as a five-dimensional construct including sincerity, excitement, competence, sophistication, and ruggedness. When Chinese outbound tourists perceived various personality traits of destination brand, it might influence their revisit intentions to Glasgow, UK. The current study proposed that self-congruity exerted mediating effects between five dimensions of brand personality and revisit intention. Structural equation modelling was applied to confirming the hypothesis testing. Findings of current study suggested that only two dimensions (sincerity and excitement) had an indirect impact on revisit intention through ideal self-congruity. Furthermore, this study contributed to the extant literature by partially confirming self-congruity theory in the setting of Glasgow tourism. Research findings are also beneficial to destination marketing organisations (DMOs) in their efforts to make Glasgow destination attract more repeated Chinese tourists.