Using the perspective of social exchange theory, this study aims to provide insight on the relationship between supervisory justice, organizational citizenship behavior (OCB) and innovative behavior using mediation approach of tacit knowledge sharing. Research on the justice, OCB, and tacit knowledge sharing relationship has received minimal research attention although the role of justice and OCB is influencing the social exchange relationship quality between the employee and supervisor is well established. Method: Data were collected on a sample of 339 nurse dyads in 3 major disciplines in a Malaysian public teaching hospital. The data analyses were performed using Structural Equation Modelling (SEM) which confirmed using Partial Least Square (PLS 3.0). PLS is applied to test the research model as it has a less critical requirement of the sample size to validate. Findings: For the direct effect, the results provide support for the acceptance of all hypotheses because there are statistically significant relationships. For the indirect effect, following the mediation analysis procedure, it is concluded that tacit knowledge sharing partially mediates the relationship since both the direct and indirect effects are significant. Conclusion: This study provides a new perspective on the mediating effect of tacit knowledge sharing in predicting innovative behavior from individual factors (supervisory justice and OCB) among nurses. Contributions: From a theoretical perspective, this study contributes to the literature by introducing the mediating effect of tacit knowledge sharing on the relationships between individual factors and innovative behavior. From a practical perspective, this study provides empirical evidence on the proposed framework and provides an
The growing number of premium outlets in Malaysia has led to a new shopping experience for both local and international tourists. Associated with the concept of ‘everyday discount’, premium outlets would attract more consumers to purchase at the outlets. Previous studies have revealed the significant influence of sales promotion on consumer purchase behaviour as well as impulse buying behaviour. However, there are limited studies identifying the role of sales promotion on impulse buying behaviour in the perspective of international and local tourists. Moreover, previous research of literature on the premium outlets, especially in Malaysia is still lacking. Therefore this study aims to evaluate the role of sales promotion on impulse buying in the perspective of international and local tourists at premium outlets in Malaysia. Data were collected from 359 tourists at five premium outlets in Malaysia, using a self-administered questionnaire. The result of the study indicates that both groups have different preferences in terms of sales promotion that induced them to make an impulse purchase. This study suggests that retailers or marketers should improvise their pricing strategies and give out more samples and gifts to attract tourists to spend more money.
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