This article characterises theoretical problems regarding the essence and exchange of knowledge between enterprises within the framework of strategic alliances. The objective of the conducted empirical research was to identify the relationships between specific features related to obtaining and sharing knowledge and the specificity of cooperating enterprises and the characteristics of an alliance. We also investigated the relationship between the size of partner enterprises, the duration of an alliance, and the type of innovations implemented as a result of the alliance. We tried to predict the probability of introducing a product, process and organizational innovation depending on the size of the company and duration of the alliance, as well as other variables characterising the company and the knowledge obtaining process. The results indicate that the relationship between the size of enterprises participating in an alliance and a favourable evaluation of the acquisition and sharing of knowledge is closer than in the case of the duration of an alliance. The research results also demonstrate that the correlation between the implementation of innovations and the duration of an alliance is stronger than in the case of the enterprise size. Establishing the relationships between the assumed variables for acquiring and sharing knowledge, as well as considering them in relation with the enterprise size and the alliance duration offer an added value to what has already been achieved in this area.
Corporate social responsibility (CSR) is an area of the business, which increasingly is entered as an essential element of modern business strategy. CSR is a philosophy in which business organizations involved in social and environmental activities striving to meet the needs of their employees, local communities, suppliers, customers and other stakeholders who have an impact on the success of the enterprise market. Companies recognize the need to supplement the social objectives of business objectives, which turns out to be a good incentive to build long-lasting and mutually beneficial relationship. Important role in connecting the social partners played a concept of business social responsibility. In this sense, CSR programs can be the basis for a broader approach to marketing companies. CSR can be helpful in changing the perception of the company as an institution aimed mainly for profit and unfair to their clients. Determinants to implement socially responsible activities in the enterprise can be both a desire to improve the image, strengthening confidence in the company or brand, and a sense of morality and good will of the management company. The article attempts to present CSR initiatives in the context of building a business relationship with non-governmental organizations (NGOs). The purpose of this article is to present CSR initiatives as part of deliberate strategy of the company, which is one of the key sources of competitive advantage in the market. The characteristics of the issue was based on the achievements of literature and journals, and selected results of the cooperation between enterprises and non-governmental organizations in the field of social initiatives.
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