“…Alliances are becoming increasingly critical for firm growth and even survival in the current competitive environment (Musarra et al, 2016). Firms are entering alliances for a variety of reasons (O'Dwyer & Gilmore, 2018;Panico, 2017) including entry to new markets (Lee, 2007), achieving economies of scale (Inkpen, 2001), getting access to skills and knowledge (Drewniak & Karaszewski, 2019;Hamel, 1991;O'Dwyer & Gilmore, 2018), gaining legitimacy (Hubbard et al, 2018;Lin et al, 2009) and mitigating risk (Inkpen, 2001). Therefore, strategic alliances can potentially provide a lot of value to partnering firms.…”