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Purpose-The objective of this paper is to improve the method for the strategic planning and management of food and agribusiness chains. Design/methodology/approach-Several research methodologies are used to develop the ChainPlan methodology. The theory (literature review) provided the basis on which to build a preliminary framework ten years prior. Then, empirical application of the initial method provided insights regarding needed additions to and subtractions from the original method. These insights, combined with continued research on advances in the theories, contributed to further development of the ChainPlan methodology Findings-A method is proposed to fill the theoretical gap regarding the strategic planning applied to agribusiness chains. The ChainPlan method is a theoretical-empirical method, built based on the academic literature and perfected over the years through its application in several productive chains Originality/value-Many authors have proposed a method to build strategic plans in organizations, but when planning agribusiness chains is concerned, the academic discussion revolves around the coordination of agribusiness chains and analyses to be applied in this sector. This article fills this theoretical gap and proposes a tool, which is a specific strategic planning method to be applied in agribusiness chain

KALAKI, R.B. A proposal of strategic plan for the Brazilian citrus sector. 2012. 183f.

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<p><em>Sugarcane sector has a strong impact as a wealth generator for Brazil. Several authors discuss the importance of quantifying an agro-industrial system. This article aims to analyze the development of the Brazilian sugarcane sector over the past five years and to assess whether the method of mapping and quantification of agribusiness systems (GESis) is a useful tool for analyzing the economic development of an agro-industrial system. The application of the method enabled to see the performance of all the links that make up the agro-industrial system. It also proved to be an important tool to analyze the performance of an agro-industrial system, pointing possible areas for improvement and opportunities. The comparison between both studies contributes to both a better visualization of the sugarcane sector evolution and a better understanding of situational reality of the sector.</em></p>

Graph 3: Exchange ratio between a ton of fertilizer and a 40.8 kg boxes of oranges © Elaborated by Markestrat with data from ANDA.