Este artigo analisa como a Amazônia é representada no filme “Tainá – Uma aventura na Amazônia” (2001). O objetivo é verificar se a obra citada está apoiada no reforço de estereótipos regionais e clichês culturais. Como embasamento teórico, optou-se por seguir o pensamento complexo de Edgar Morin, em diálogo com a ideia de “invenção da Amazônia”, trabalhada por Neide Gondim, e com as noções trabalhadas em “A Sociedade do Espetáculo”, por Guy Debord. O trabalho foi elaborado a partir de pesquisas bibliográficas e da observação do filme em questão. Conforme a análise realizada, foi possível constatar que a região é representada de forma exótica e seus personagens reforçam estereótipos cristalizados pelo senso comum. A bandeira da sustentabilidade e da preservação ambiental serve como um discurso superficial para justificar a proposta ecológica do filme. Abstract This paper examines how the Amazon is represented in the film Taina - An adventure in the Amazon (2001). The aim is to check that the aforementioned work is supported in strengthening stereotypes regional and cultural pastiche. As theoretical basis opted for Edgar Morin in dialogue with the idea of the Invention of the Amazon, crafted by Neide Gondim and The Society of the Spectacle by Guy Debord. The work was developed from literature searches and empirical observation of the film in question. According to the analysis, it was found that the region is represented exotically and his characters reinforce stereotypes crystallized by common sense. The flag of sustainability and environmental protection serves only as a superficial speech to justify the ecological proposal of the movie. Keywords: cinema; indian; Amazon; cultural pastiche.
RESUMO -No artigo se busca refletir acerca de clichês associados ao imaginário sobre o Brasil, especialmente, ao Rio de Janeiro e à Amazônia, a partir de cenas do filme de animação Rio2. O objetivo é compreender, pela perspectiva dos Ecossistemas Comunicacionais, reelaborações de aspectos culturais, produzidas para atender demandas da indústria cinematográfica, bem como suas imbricações com estratégias de desenvolvimento do turismo. A metodologia é baseada em revisão bibliográfica aliada à visualização e análise do filme. Pelo estudo, percebeu-se que o filme reproduz estereótipos consolidados no processo histórico e suscita aspectos de promoção ao turismo e megaeventos.Palavras-chave: Turismo; Ecossistemas Comunicacionais; Rio 2; Imaginário; Clichês.ABSTRACT -This paper exposes Brazilian stereotypes, especially relating to Rio de Janeiro and Amazon, through the movie Rio2. The goal is to understand the perspective of Communicational Ecosystems, reconfigurations of cultural aspects, to meet demands of the film industry and its overlapping with tourism development strategies. The methodology was the filmic analysis and literature review, contemplating the dialogue between various authors. It appears that the film reproduces stereotypes constructed by the historical process and displays aspects of promoting tourism and events.
ObjectivesIn the laboratory medicine segment, benchmarking is the process in which institutions seek to compare with the macro environment (performance comparison and best practices with different laboratories) and improve their results based on quality indicators. The literature has highlighted the vulnerability of the pre-analytical phase in terms of risks and failures and the use of interlaboratory comparison as an opportunity to define a strategic performance benchmark aligned with the laboratory medicine sector, which has been a promising strategy to ensure continuous improvement, identifying within the pre-analytical process the critical activities to guarantee patient safety. In this context, this paper aims to present the three-year experience (2016–2018) of the Benchmarking Program and Laboratory Indicators – in Portuguese, Programa de Benchmarking e Indicadores Laboratoriais (PBIL) – with emphasis on pre-analytical indicators and their comparison against literature references and other programs of benchmarking in the area of laboratory medicine. PBIL is organized by the Brazilian Society of Clinical Pathology/Laboratory Medicine (SBPC/ML) in conjunction with Controllab and coordinated by a Brazilian group with representatives from different countries.MethodsThe data presented in this paper involving the performance results of 180 laboratories with active participation. Results are presented in percentage (%, boxplot graphical in quartiles) and Sigma metric, recognized as the metric that best indicates the magnitude of failures in a process. The Pareto Chart was used to facilitate ordering and to identify the main errors in the pre-analytical phase. The Radar Chart was made available in this work for the purpose of comparing the results obtained in Sigma by the PBIL and IFCC Working Group Laboratory Errors and Patient Safety (WG LEPS).ResultsIn the study period, just over 80% of the pre-analytical failures are related to Blood culture contamination (hospital-based and non-hospital-based laboratories), Recollect and Non-registered exams, with failure rates of 2.70, 1.05 and 0.63%, respectively. The performance of the PBIL program participants was in line with the literature references, and allowed to identify benchmarks in the laboratory medicine market, target of PBIL, with best practices were observed for some indicators.ConclusionsThe results of the program demonstrate the importance of an ongoing program comparative performance-monitoring program for setting more robust goals and consequently reducing laboratory process failures. Even with these promising premises and results, the contextualized analysis of the program indicators, point to a still significant number of failures in our market, with possibilities for improvement in order aiming to ensure more robust and effective processes.
RESUMOO artigo busca refletir acerca de clichês associados ao imaginário sobre o Brasil, especialmente, ao Rio de Janeiro e à Amazônia, a partir de cenas do filme de animação Rio2 (Carlos Saldanha, 2014). O objetivo é o de compreender, pela perspectiva dos Ecossistemas Comunicacionais, reelaborações de aspectos culturais, produzidas para atender demandas da indústria cinematográfica, bem como suas imbricações com estratégias de desenvolvimento do turismo. A metodologia é baseada na análise do filme e na pesquisa bibliográfica, contemplando o diálogo entre diversos autores. Pelo estudo, percebe-se que o filme reproduz estereótipos consolidados no processo histórico e apresenta aspectos de promoção ao turismo e megaeventos.
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