The 14th Malaysia General Elections (GE14) in 2018 witnessed a historic victory for the opposition party led by Tun Mahathir Mohamed against the 60 years government holding party; BN coalition. Concurrently, it also witnessed social media tools; WhatsApp and Facebook as the most dominant and effective messaging tools, but also a source of fake and unverified news; followed by blogs and other sources. Prior to the election, the Anti-Fake News Act 2018 had been enforced in April 2018 where any creation, offering, publishing, distribution or dissemination of fake news is a crime. This research explores the effect of Anti-Fake News Act 2018 on netizens' political engagement through Facebook and Whatsapp during the 14th Malaysia General Election 2018 with impulsivity and habitual conduct as moderators. Data has been collected from 556 participants through online survey based on a framework integrating Theory of Planned Behaviour (TPB) and Self Control Theory (SCT). Limited studies have tested the integration of TPB and SCT on knowledge about Anti-Fake News Act 2018 and political engagement. The findings of the study explain the influence of knowledge, impulsivity and habitual conduct on political engagement among Malaysian netizens through Facebook and Whatsapp during the GE14. Political engagement intensity has changed consequently after the Anti-Fake News Act 2018’s enforcement due to impulsivity. This study further adds to the literature in the area of online political participation and cyber law; uncovering the role of impulsivity and habitual conduct on netizens’ political engagement, suggesting the basis for future research in this phenomenon.
The internet has been recognized as one of the common health-seeking platforms that widely used to maintain physical and mental wellness. Malaysian internet users make use of the connection to obtain as their fundamental basis for a lifestyle change and to meet the difference needs, especially young adults who grown up in this technology era. There are little or limited research conducted particularly on young adult’s health information seeking behavior. The objective of this study is to determine the underlying factors influencing the utilization of internet for information seeking in the context of health among young adults in Malaysia. A total of 370 private university young adults were chosen randomly to take part in this quantitative research via convenience sampling. The research objectives were examined with the theoretical support of Health Belief Model and Technology Acceptance Model. Four underlying variables behind the influences of internet usage for health information seeking were recognized. The major findings of this study indicate that perceived usefulness was appropriate to act as the main predictor which empowering young adults to possess digital health sources from the web. Limitations are taken into consideration; future researchers are encouraged to expand study to bigger demographic group and acquire in-depth information using qualitative method on other underlying factors to better comprehend young adults’ attitude towards the use of technology communication for health support. This study is appropriate to act as guidance which ease for health provider to determine the strategies to come out with health care websites best targeting on young adults. Malaysia government could then address these barriers and generate alternatives to minimize or eliminate the barriers to increase the prevalence of health information seeking activity among young adults.
The purpose of this paper is to study the influence of creative strategies (humour, code-switching and visual communication) in online advertising on consumer’s attitude towards advertisements and purchase intention. Boundaries of culture and nonboundaries of brands, online platforms and niche consumer market limit the brand’s ability to be noticed and outstand, thus require effective creative strategies. Limited literatures discuss on effective creative strategies in online advertising. This study applied a factorial 2 x 3 design of experimental research, conducted on 120 UCSI University undergraduate students who were randomly selected and assigned to two different groups and sets of stimuli. The results of this study shows that the treatment group with three creative strategies has significantly better attitude towards the advertisement, and higher purchase intention compared to the non-treatment group. Code-switching was the most effective creative strategy, followed by visual communication and humour. The treatment group also shown to be more effective than the non-treatment group. Online advertising requires creative strategy elements to create favourable attitude and purchase behaviour among targeted consumers. This study has created practical implications to all advertisers, advertisements designers or business owners in advertising industries as this study helps to broaden their horizons in creativity aspect
Product placement has been widely used in international film industry because of its efficiency. During the past 20 years, the practice of product placement has grown appreciably which lead to most of the marketers nowadays use placements as their marketing strategy. Therefore, this research aim to analyse the effectiveness of product placement in film. Experimental design was employed by 40 respondents in UCSI University for this study which was supported by the theories of the Hidden Message and the Character-Product Interaction (CPI). Correlation between product placement in film, purchase intention and brand attitude were found significant. Brand attitude and the purchase intention after exposed to product placement have higher findings among others. Moreover, purchase intention and brand attitude of respondents both increased after being exposed towards product placement. Limitation were taken in account in terms of demographic, efficiency and extensive. Future researchers are suggested to conduct their studies with a larger sampling size, a longer duration and to conduct the study with different categories of product to provide a more accurate result for the improvement of marketers. Hence, marketers were suggested to use product placement in film in order to increase the purchase intention and positive brand attitude of audiences.Students generally have positive purchase intention and brand attitude on product placement in film no matter before or after the exposure to the selected movie Jurassic World.
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