Constructing a unique online corporate identity of Korean companies

Abdullah, Zulhamri; Seman, Rabiah Adawiah Abu

doi:10.1063/1.5055406

Cited by 4 publications

(4 citation statements)

References 23 publications

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“…It was previously found that both Malaysian and Singaporean SMEs published their websites to showcase their products to customers (Ekpe et al, 2015(Ekpe et al, , 2016. Additionally, most Asian companies currently focus on profitability and pay little attention to the prominence of digital organizational identities (Abdullah and Seman, 2018;Davies et al, 2018). Therefore, aiming for long-term business sustainability, Asian companies presently need to concentrate on establishing distinct digital organizational identities to leverage their businesses to meet the standards and targets of the top global markets.…”

Section: Discussionmentioning

confidence: 99%

“…They always get internal and external stakeholders involved in achieving this motive. The literature affirms that to maximize the effects of corporate communications, it is prudent for small‐ and medium‐sized enterprise (SME) industries to focus on building their digital organizational identities to establish effective brand personalities (Abdullah and Seman, 2018; Davies et al , 2018). However, little evidence exists on whether SMEs can integrate organizational identities into their management affairs and problematize to create their unique organizational identities (Sarasvuo, 2021; Zerfass and Winkler, 2016).…”

Section: Introductionmentioning

confidence: 99%

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Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

Abdullah

Anumudu

Raza

2022

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Purpose This study aims to examine the current state of mission and vision statements on the company websites of fast-growing Malaysian and Singaporean small- and medium-sized enterprises (SMEs) and analyze how these attributes are functionally used to build a distinct digital organizational identity. Design/methodology/approach The content analysis method was used to examine the similarities and differences among 170 Malaysian and Singaporean-selected SMEs based on Aaker’s five brand personality scales. Findings The findings demonstrated that there were explicit discrepancies between Malaysian and Singaporean SMEs in the applications of brand personality attributes. The findings also identified an increase in communicating mission and vision statements on the websites of both Malaysian and Singaporean SMEs. This emphasizes the need for Malaysian and Singaporean companies to intensify their efforts to develop a notable digital organizational identity. Research limitations/implications This study endeavors to provide novel insights into the digital communication practices of SMEs in building digital organization identity based on brand personality elements. Therefore, this study theoretically advances Aaker’s brand personality framework by incorporating digital organizational identity as a concept of Aaker’s brand personality from the SME perspective. This study contributes to the organizational identity literature by highlighting the need for these SMEs to integrate brand personality dimensions to compete with leading global companies. Practical implications The findings indicate that managers of SMEs can develop a unique digital organizational identity by communicating their vision and mission statements on their websites as a strategic asset for sustaining corporate reputation. Originality/value To date, little is known about the inevitable adaptation and application of communication that occurs when using digital means to develop a digital organizational identity. To the best of the authors’ knowledge, this is the first study to establish how Asian SMEs communicate their unique brand personality through websites to build their digital organizational identity.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

Abdullah

Anumudu

Raza

2022

Self Cite

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“…While the establishment of an English website can be viewed as a move toward globalization, it does not mean an unconditional adoption of global communicative models; nor does it mean a literal translation of Chinese websites (Gotti, 2011;Poppi, 2011). Some research analyzed how the companies with global reach develop their corporate identities through their official websites based on Aaker's brand personality dimensions (Abdullah and Seman, 2018). Today's notion of globalization, which emphasizes the coexistence and interpretation of the global and the local (Robertson, 1995;Wu, 2008), is not so binary opposite to the localization.…”

Section: Global Corporate Identity In Intercultural Communicationmentioning

confidence: 99%

Discursive construction of corporate identity through websites: An intercultural perspective on the commercial banks of the United States and China

Zhu

2022

Front. Psychol.

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With the assistance of the corpus analysis tool Wmatrix 4.0, this paper analyzes the semantic categories of the top 10 commercial banks of China and the United States to figure out their social-cultural behavior in the Internet business context. It is discovered that both common and distinctive identities were constructed: the common identities include the professional financial service provider, responsible corporation for employees, and relevant communities with environmental and social consciousness, while the distinctive identities are manifested in the communication strategy, style, and persuasion mode: (1) The Chinese Commercial Banks adopted the proactive strategy for corporate identity construction, are prone to take hierarchical and impersonal communication style, and more focused on the “credibility appeal” and “rational appeal” in persuasion mode; (2) the commercial banks of the United States are more reactive in the communication strategy, position themselves in short distance with the putative audience in communication style, and conform to the typical “affective appeal” regarding the persuasion mode. From the intercultural perspective, the distinctions are the representation of the peculiar high-context culture and low-context culture based on Hofstede's cultural dimensions theory. Chinese banks should try to shorten the cultural gap by adopting communication strategy in conformity with the local cultural when going global rather than sticking to the domestic communication strategy.

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“…This is because artificial scarcities of agricultural products might have vast effects on the consumers and agricultural products' suppliers by creating an unfair scenario for exploiting them. Artificial scarcity of agricultural products may also bring about higher prices that may lead to a decrease in demand, limitation on consumers' choices, economic inefficiency, mismanagement of resources, lack of corporate identity (Abdullah and Abu Seman, 2018) and loss of brand reputation (Abdullah, 2009).…”

Section: Introductionmentioning

confidence: 99%

Regulatory Impact Analysis Roles for Agricultural Products’ Qualities: Customers’ Perspectives for Sustainability Entrepreneurship

Abdullah

Yusoff

Anumudu

et al. 2020

5005

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The purpose of this study is to contribute to the emerging agro- entrepreneurship empirical literature from the Malaysian regulatory impact analysis context. Therefore, this study explicitly provides an empirical analysis of the regulatory impact assessment based on consumers’ perceptions. In line with the purpose of the study, we applied a quantitative approach through a survey questionnaire for the aim of generating data from the central, south, and east coast Malaysian consumers’ opinions. Consequently, we found that the majority of the respondents had little knowledge of the impact of grading, packaging, and labelling (GPL). Furthermore, the study established that over two-thirds of the customers always check the label of the products they intend to purchase. The majority of the consumers were also concerned with the Halal label when purchasing products.

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Constructing a unique online corporate identity of Korean companies

Cited by 4 publications

References 23 publications

Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

Discursive construction of corporate identity through websites: An intercultural perspective on the commercial banks of the United States and China

Regulatory Impact Analysis Roles for Agricultural Products’ Qualities: Customers’ Perspectives for Sustainability Entrepreneurship

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