The origins and implications of partisan identification are well-studied, but negative partisan attitudes—dislike for a particular party—have escaped such scrutiny, even as the politics of negativity enjoys sustained popularity, especially come election time. In this paper we build upon the comparatively modest negative partisanship literature to consider the effects of negative partisan attitudes on a range of political behaviours. There are reasons to suspect that negative and positive partisanship may have different effects; thus, accounting for the unique influence of negative attitudes is important for understanding the full effect of partisanship on political behaviour. Our results, based upon Canadian Election Study data from 2008 and 2011, reveal that, in addition to vote choice, negative partisanship influences voter turnout and a range of political activities, both related and unrelated to parties. These findings provide evidence of the power of the “dark side” of partisanship.

Do women vote for women and men for men? Do visible minorities vote for minority candidates, and white voters for white candidates? And what happens when a minority woman appears on the ballot? This study tests for the presence of gender and ethnic affinity voting in the Toronto mayoral election of 2014, where Olivia Chow was the only woman and only visible minority candidate among the three major contenders. Our analysis, which draws on a survey of eligible Toronto voters, is the first to examine the interactive effects of sex and ethnicity on vote choice in Canada in the context of a non-partisan election and in a non-experimental manner. We find strong evidence of ethnic affinity voting and show that Chow received stronger support from ethnic Chinese voters than from other minority groups. Our results also reveal that gender was related to vote choice but only when connected with race.

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The importance of incumbent evaluations for voting and the existence of an incumbency effect are wellestablished. However, there is limited research on the effect incumbency has on voters' engagement with election campaigns. This paper examines whether the use of incumbency as a cue when voting is associated with there being less interest in an election and whether campaign period attentiveness affects incumbent support. We consider these questions using data from the Toronto Election Study, a large-N, two-wave survey of Torontonians conducted around the time of the 2014 Toronto Municipal Election. We find that attentiveness, on its own, does not make voters more likely to support an incumbent or non-incumbent candidate. However, among individuals with high knowledge, attentiveness decreases the likelihood of supporting the incumbent, as opposed to a non-incumbent candidate.

Voting behaviour in municipal elections is understudied in Canada. Existing research is limited by the type of data (aggregate instead of individual-level) and the cases evaluated (partisan when most contests are non-partisan). The objective of this study is to contribute to this literature by using individual-level data about a non-partisan election. To do so, we use data from the Toronto Election Study, conducted during the 2014 election. Our research goals are to evaluate whether a standard approach to understanding vote choice (the multi-stage explanatory model) is applicable in a non-partisan, municipal-level contest, and to determine the correlates of vote choice in the 2014 Toronto mayoral election in particular. Our analysis reveals that, although it was a formally non-partisan contest, voters tended to view the mayoral candidates in both ideological and partisan terms. We also find that a standard vote choice model provides valuable insight into voter preferences at the municipal level.