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The present study investigated neural correlations underlying the psychological processing of stimuli with various degrees of self-relevance. Event-related potentials were recorded for names that differ in their extent of relevance to the study participant. Participants performed a three-stimulus oddball task. ERP results showed larger P2 averaged amplitudes for highly self-relevant names than for moderately self-relevant, minimally self-relevant, and non-self-relevant names. N2 averaged amplitudes were larger for the highly self-relevant names than for the moderately self-relevant, minimally self-relevant, and non-self-relevant names. Highly self-relevant names elicited larger P3 averaged amplitudes than the moderately self-relevant names which, in turn, had larger P3 values than for minimally self-relevant names. Minimally self-relevant stimuli elicited larger P3 averaged amplitudes than non-self-relevant stimuli. These results demonstrate a degree effect of self-reference, which was indexed using electrophysiological activity.

We investigated the processing of self-related information under the prime paradigm using event-related potentials (ERPs) to provide evidence for implicit self-positivity bias in Chinese individuals. Reaction times and ERPs were recorded when participants made positive/negative emotional judgments to personality-trait adjectives about themselves or others. Faster responses occurred to self-related positive adjectives and other-related negative adjectives, indicating implicit self-positivity bias at the behavioral level. ERPs showed an interaction between prime and emotion at the P300 amplitude, with larger P300 amplitudes for words within the self-positivity bias, indicating that self-related information occupied more attentional resources. Larger N400 amplitudes elicited by words that were inconsistent with the self-positivity bias, suggesting that accessing non-self-relevant information is more difficult than self-relevant information. Thus, P300 and N400 could be used as neuro-indexes of the implicit self-positivity bias.

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