Buku ini berjudul “Perilaku Konsumen (TinjauanKosenptual dan Praktis)” merupakan perpaduan antarapendekatan teoritis dan praktis dengan sistematikapenulisan terdiri dari dua belas yang membahas mengenaiproses pembentukan perilaku konsumen, pentingnyamemahami perilaku konsumen, pengambilan keputusandalam pembelian, konsep persepsi dan sikap konsumen,loyalitas dan kepuasan konsumen pada produk, (merek,desain produk, dan kualitas produk), afeksi dan kognisidalam penentuan strategi pemasaran, kepribadian dalampraktik pemasaran, analisis gaya hidup dan psikografis,bauran permasaran dan lintas budaya, pengetahuanproduk dan keterlibatan konsumen, dan (karakteristikdemografi, ekonomi, sosial konsumen).
This study aims to determine the effect of technology acceptance on the interests of
the millennial generation to invest in the capital market. The adoption of the TAM model was used in this study, with a quantitative descriptive method approach, data collection using a questionnaire with a sample of 135 people based on calculations with the Slovin formula. Data were analyzed using smart partial least square. The results of this study provide answers to the proposed hypothesis in which the variable perceived ease of use, perceived usefulness, perceived enjoyment have a positive and significant effect on the variable of behavioral intention to use, then the variable perceived enjoyment and behavioral intention to use also have a positive and significant effect on variables actual to use, but there is one variable that does not significantly influence the effect of the variable perceived usefulness on the variable actual to use. This research clarifies how the role of technology applied in online stock trading can influence the behavior of the interests of investors in the Indonesian capital market, especially among millennials. This research is expected to be useful for the development of science and for the development of capital markets with a clearer understanding of how the TAM model influences the behavior of millennial generation interests to become investors in the capital market.
Belitung Regency is one of the regencies in Indonesia’s Bangka Belitung Province where river crossing transportation plays a vital role in transportation activities and the region’s economy. The Gorare Ferry Motor Boat is a ro-ro type motor boat serving the Tanjung Ru-Sadai route. This form of transportation is expected to be able to stimulate economic growth in the region’s more remote areas, and the government is therefore providing subsidies to support the programme. Based on productivity data from 2010 to 2013, there was a significant increase in passenger volumes and vehicle productivity. However, the pricing rate does not cover the operating costs of the ship. This study seeks to ascertain when the service will reach breakeven and no longer require subsidies.
Keywords: Crossing, Transportation, Role
Issue yang berkembang dalam pemberlakuan tariff angkutan wisata di sungai musi belum menggali aspek social ekonomi maupun financial harga(tariff) angkutan yang di gunakan atau diberlakukan pada saat ini. Pada penelitian ini dilakukan analisis dengan melakukan survai dan kajian perhitungan tariff yang ber indicator pada harga dalam rupiah perkilometer( KM 73 Tahun 2004), namun dilain pihak dilakukan juga kajian bagaimana share tariff yang diinginkan penumpang/wisatawan serta operator kapalnya sendiri.
Dan sesungguhnya antara share harga yang ditawarkan operator bila dibandingkan dengan kemampuan membayar dan keinginan membayar penumpang (Willingness to pay and ablity to pay) bahwa nilai deviasi harga keduanya hamper tidak jauh berbeda atau sekitar 2,5-3,0 persen.
Tetapi bila dibandingkan dengan hasil perhitungan yang berdasarkan tariff jarak(KM 73/2004), bahwa getek harganya Rp 192.600/kapal/trip dan speedboat Rp 179.760/kapal/trip. Harga ini lebih rendah sekitar 50 persen dari harga yang ditawarkan operator maupun keinginan dan kemampuan membayar penumpang wisata. Mengingat tingkat kesenjangan perhitungan yang cukup tinggi, maka perlu dikaji lagi ketentuan khusus untuk tariff kapal wisata.
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