The goal is to improve: 1) reading skills Javanese script, using lawaran; and 2) the motivation of learners in the learning, that liveliness, interest, desire of students to learn to read in accordance with the technique Javanese Javanese read correctly. This research is a classroom action research (CAR) conducted in SD 2 Honggosoco Jekulo District of Kudus, with the subject of grade 3 learners first semester of academic year 2014/2015. Number of students there are 21, with details of nine men and 12 women. As for who becomes the object of research is learning to read Javanese. The research process was conducted in two cycles which include four stages, namely the planning phase, the implementation phase, the stage of observation, as well as the stage of analysis and reflection. Based on the results of the research, there is an increase in the quality of learning both the process and the results read Javanese learners 3rd grade 2 Honggosoco Jekulo District of Kudus. Improving the quality of the learning process is characterized by increasing: 1) the number of quality students who are active in apersepsi activities and in learning activities; 2) the number of learners who are interested and motivated in learning reading Javanese script; and 3) the number of learners who are able to read Java script with the correct technique using lawaran. As for improving the quality of learning outcomes characterized by an increasing number of students who reach the limit of completeness, that in cycle 1 was 15 learners from 22 students (71%), which reached category fairly and well. In cycle 2 to 22 students (100%). While the average speed reading reached 25.96. As effective measures undertaken by the researchers to optimize these methods, among others: 1) divides the learners in groups based differences in literacy levels in Javanese script; 2) provide opportunities for learners to practice reading through a Java script lawaran method; 3) integrate Java script reading skills with language skills, such as speaking, writing, and listening; and 4) applying read Java script in art activities in the school environment is particularly suitable learners experience gained during the study. Fundamental principle of this method is to know, to practice, apply, demonstrate, so that learners actualize Javanese read correctly.
Buku ini berjudul “Perilaku Konsumen (TinjauanKosenptual dan Praktis)” merupakan perpaduan antarapendekatan teoritis dan praktis dengan sistematikapenulisan terdiri dari dua belas yang membahas mengenaiproses pembentukan perilaku konsumen, pentingnyamemahami perilaku konsumen, pengambilan keputusandalam pembelian, konsep persepsi dan sikap konsumen,loyalitas dan kepuasan konsumen pada produk, (merek,desain produk, dan kualitas produk), afeksi dan kognisidalam penentuan strategi pemasaran, kepribadian dalampraktik pemasaran, analisis gaya hidup dan psikografis,bauran permasaran dan lintas budaya, pengetahuanproduk dan keterlibatan konsumen, dan (karakteristikdemografi, ekonomi, sosial konsumen).
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