The goal of this research is to determine how to reinforce flight attendants' quality of life through their new career advancement after the corporate restructuring according to the rehabilitation plan of Thai Airways International Public Company Limited which driven by the spread of COVID-19 epidemic. This is a case study of a flight attendants of Thai Airways International Public Company Limited. In order to verify the findings, the qualitative and the quantitative research approach are implemented. The data collected by in-depth interviews from flight attendants who have resigned from Thai Airways International Public Company Limited and the referral was made until the response from 30 people was received. Moreover, data were gathered from a survey of 100 people and then using statistical analysis of percentage, mean, and standard deviation. The results showed the guidelines for managing and increasing flight attendants’ quality of life from their new career advancement consist of 7 new careers as follows: The first career is doing business online. The second career is running a personal business by setting up a shop to sell goods. The third career is working as a food delivery driver (Rider), running a delivery service, or transporting items from an internet freight forwarding company by using their own transportation. The fourth career is a driver for super application called “Grab” for passenger transportation and delivery service. The fifth career is to support in family business affairs. The sixth career is being a relationship manager, career blogger, YouTuber, as well as influencer by employing various online platforms to make money. The seventh career is being an insurance broker.
This is quantitative research that study the strategic human resource management of the aviation industry in Thailand in the new normal culture era with objective to study the level of strategic human resource management factors of the Thai aviation industry in the new normal culture era.This is a quantitative research study. The data were collected by using a number of sample questionnaires, which is a ground staff employee of Bangkok Airways.The sample group of employeeswere assigned into 2 groups in order to assess the level of human resource management and the level of competitive advantage of Bangkok Airways. The first group is a group of 310 employees, and the second group is a supervisor and manager, totaling 275 people, a total of 585 people.The data analysis in this research were, Frequency, Percentage, Mean, Standard Deviation and T-test. 2 groups Pearson's Product-moment Correlation Coefficient Analysis and Multiple Regression Analysis.The results of this research shown that Bangkok Airways focusing on the importance of Human Resource Information System (HRIS) at the very most order,From the research result, the researcher recommend that the airline should adopt strategic human resource managementto create a competitive advantage in the aviation industry in Thailand in the new normal culture era in orderto develop the organization's competency in airline business accordingly.
The newly hired staff who can adapt well with an organization's culture could perform effectively and maintain better socialization in the workplace. This would result in happy working life and leads to organizational success. The aims of this study were to (1) investigate the organizational culture of newly-hired customs officers hold with them at work and (2) examine the job performance of newly-hired customs officers and the interrelationship between customs' organizational culture and performance. A mixed method was administered in this study. The correlation and multiple regression analyses were applied. The results showed that the majority of newly-hired customs officers hold four main cultures ranked from the highest including social safety, facilitation, technology adaptation, and investigation suppression. The recommendation is to cultivate the importance of continuous learning into newly hired officers. Leaders should socialize them by face-to-face communication particularly two-way communication. The organization's culture model was proposed to the Customs Bureau.
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