The aftermath of globalization resulted in people coming to be global citizens. Though, the technology advancement and its adoption in organizations creating and allowing both customers and employees savoring new experiences. Furthermore, technology helps airlines facilitate the task, elevate performance, and accommodate customer's comfort. And yet, the training and development is required for the improvement of human resource competencies. The aims of this study were to: (1) investigate human resource development approaches that fit for ground service personnel in airline companies; and (2) examine the sense of sustainability implementation during development practices. A mixed method was administered in this study. The structural equation modelling (SEM) and in-depth interview were applied. The sampling were low-cost airlines and full-service airlines operating to and from Thailand.
The COVID 19 pandemic had a significant impact on both the administration and instructional delivery. A close partnership between administrators and teachers is essential to students' overall growth, particularly in this COVID 19 era. This study employed a descriptive correlational research design. A survey was done using online to selected schools in South East Asian countries. From the study, it can be inferred that the highly positive results are seen on the level of principal shared leadership practices are manifested by the school heads, teachers' soft skills enhancement, and learners' competitiveness. The school heads are capable of exuding shared leadership aspects on effective communication, proper coordination, direction, and influence. Test of relationship showed a positive interplay between principals' shared leadership with the selected variables on teachers' soft skills and learners' competitiveness. Research on the comparative impacts of leadership styles will assist policymakers and practitioners in better understand which leadership techniques are most successful for specific elements of school reform efforts, in our view. Further, the implications of this study will help teachers better their interpersonal and administrative abilities while administrators are urged to continue to improve their leadership techniques. The result of this present study will provide a way for policymakers and other stakeholders to fund allocation and develop a plan of action to strengthen principal leadership in the COVID 19 era.
Currently, Thailand implemented the project Thailand 4.0 essentially highlighted on better performance on human resource as well as an information technology management. However, service quality is the key to create the business differentiation as well as to elevate a superior level of market competitiveness. The aviation industry is one of the most intense competitive industry, therefore, passengers’ satisfaction on airport service quality and its’ efficient facility management is the most important factor that can create business differentiation and influenced a sustainable industry accordingly. This paper seeks to investigate the (1) factors that affect service quality and (2) passengers’ satisfaction of Suvarnabhumi airport in Thailand 4.0 era. Where the concept of Importance-Performance Analysis (IPA) has been implemented in this research, the results show that passenger’s expectation on service quality was higher than the services that passengers received in many areas. However, from 150 questionnaires that have been released, the research results indicated that most of the respondents placed the highest satisfaction on the quality of internet and wireless connectivity service as the top priority at Suvarnabhumi Airport, whereas the lowest satisfaction is placed on the service quality of an immigration process where the effectiveness of human resources management is the key element affecting the service quality. Moreover, there is a recommendation on the self-check-in-counter and the processing of this service that needs to be modernized and promote passengers to use this technology widely. Hence, to enhance the airport service quality toward Thailand 4.0, the technology should be taken into account at every level to increase passengers’ satisfaction throughout the passenger’s arrival, departure and transit process accordingly.
The goal of this research is to determine how to reinforce flight attendants' quality of life through their new career advancement after the corporate restructuring according to the rehabilitation plan of Thai Airways International Public Company Limited which driven by the spread of COVID-19 epidemic. This is a case study of a flight attendants of Thai Airways International Public Company Limited. In order to verify the findings, the qualitative and the quantitative research approach are implemented. The data collected by in-depth interviews from flight attendants who have resigned from Thai Airways International Public Company Limited and the referral was made until the response from 30 people was received. Moreover, data were gathered from a survey of 100 people and then using statistical analysis of percentage, mean, and standard deviation. The results showed the guidelines for managing and increasing flight attendants’ quality of life from their new career advancement consist of 7 new careers as follows: The first career is doing business online. The second career is running a personal business by setting up a shop to sell goods. The third career is working as a food delivery driver (Rider), running a delivery service, or transporting items from an internet freight forwarding company by using their own transportation. The fourth career is a driver for super application called “Grab” for passenger transportation and delivery service. The fifth career is to support in family business affairs. The sixth career is being a relationship manager, career blogger, YouTuber, as well as influencer by employing various online platforms to make money. The seventh career is being an insurance broker.
This is quantitative research that study the strategic human resource management of the aviation industry in Thailand in the new normal culture era with objective to study the level of strategic human resource management factors of the Thai aviation industry in the new normal culture era.This is a quantitative research study. The data were collected by using a number of sample questionnaires, which is a ground staff employee of Bangkok Airways.The sample group of employeeswere assigned into 2 groups in order to assess the level of human resource management and the level of competitive advantage of Bangkok Airways. The first group is a group of 310 employees, and the second group is a supervisor and manager, totaling 275 people, a total of 585 people.The data analysis in this research were, Frequency, Percentage, Mean, Standard Deviation and T-test. 2 groups Pearson's Product-moment Correlation Coefficient Analysis and Multiple Regression Analysis.The results of this research shown that Bangkok Airways focusing on the importance of Human Resource Information System (HRIS) at the very most order,From the research result, the researcher recommend that the airline should adopt strategic human resource managementto create a competitive advantage in the aviation industry in Thailand in the new normal culture era in orderto develop the organization's competency in airline business accordingly.
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