Elections are among the most critical events in a national calendar. During elections, candidates increasingly use social media platforms to engage voters. Using the 2016 US presidential election as a case study, we looked at the use of Twitter by political campaigns and examined how the drivers of voter behaviour were reflected in Twitter. Social media analytics have been used to derive insights related to theoretical frameworks within political science. Using social media analytics, we investigated whether the nature of social media discussions have an impact on voting behaviour during an election, through acculturation of ideologies and polarization of voter preferences. Our findings indicate that discussions on Twitter could have polarized users significantly. Reasons behind such polarization were explored using Newman and Sheth's model of voter's choice behaviour. Geographical analysis of tweets, users, and campaigns suggests acculturation of ideologies among voting groups. Finally, network analysis among voters indicates that polarization may have occurred due to differences between the respective online campaigns. This study thus provides important and highly relevant insights into voter behaviour for the future management and governance of successful political campaigns. deliberative democracy among voters (Lawrence et al., 2010;Yardi and Boyd, 2010). Deliberation may help voters in: (a) refining their own opinions; (b) listening to different opinions; and (c) identifying
In this digital era, data is new oil and artificial intelligence (AI) is new electricity, which is needed in different elements of operations management (OM) such as manufacturing, product development, services and supply chain. This study explores the feasibility of AI utilization within an organization on six factors such as job-fit, complexity, long-term consequences, affect towards use, social factors and facilitating conditions for different elements of OM by mining the collective intelligence of experts on Twitter and through academic literature. The study provides guidelines for managers for AI applications in different components of OM and concludes by presenting the limitations of the study along with future research directions.
Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.
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