Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions – insights from user-generated content on Twitter

Abstract

Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”

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“…Our findings show that heuristics play a key role in determining user attitudes and affect the way people make decisions on quality evaluations. Users assume blockchain media to be private and secure when they are interacting and transacting (Grover et al., 2019). Security and privacy as the technical features in blockchain media provide users with cues or stimuli for the generation of appropriate levels of robustness and stability.…”

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“…Thus, data recorded on the blockchain has high transparency and traceability With its characteristics, blockchain technology can help increase the competitiveness of services. It is being actively considered in several service fields, including healthcare, transportation, food, and energy [15,16]. In addition, it has received significant attention in the field of finance because it effectively prevents fraud (such as multiple payments) in transactions between individuals without intermediary support.…”

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