Moral philosophers and marketing ethicists generally agree that
variations in moral judgements exist between different cultures.
Compares American marketers with Thai marketers with respect to their
moral philoso‐phies, ethical perceptions, and ethical judgements. The
results based on a survey of members of the American Marketing
Association and the Thai Marketing Association indicate that American
marketers are both less idealistic and less relativistic than Thai
marketers. In addition, the survey results reveal that American
marketers differ from Thai marketers with respect to their perceptions
of ethical problems, and ethical judgements.
The purpose of this paper is to investigate the factors affecting the intention to buy LED lamps on the part of adult Bangkokians that are the purchase decision-makers and are aware of LED lamps. A multiple regression model was employed to investigate the factors affecting the intention to buy LED lamps. Thirteen motives for adopting LED lamps were identified. They were: price, quality, energy saving, durability, trustworthiness of LED lamp performance, compatibility of LED lamps with the lighting fixtures, brand, product availability, promotion and corporate social responsibility, environmental consciousness, social well-being, and perceived effectiveness of environmental behavior. In addition, the effects of demographic variables (i.e., gender, age, education, and household income) on the adoption of LED lamps were examined. A total of 555 responses were collected from the adult shoppers. The results of the multiple regression analyses suggest that the factors affecting the intention to purchase LED lamps in the low household income segment are quality, compatibility of LED lamps with lighting fixtures, product availability, and corporate social responsibility. In the high household income segment, they are energy saving and perceived effectiveness of environmental behavior.
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