1994
DOI: 10.1108/02651339410073015
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A Cross‐cultural Study of Moral Philosophies, Ethical Perceptions and Judgements

Abstract: Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey of members of the American Marketing Association and the Thai Marketing Association indicate that American marketers are both less idealistic and less relativistic than Thai marketers. In addition, the survey results rev… Show more

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Cited by 136 publications
(92 citation statements)
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“…Deering (1998), in a comparison of British and American pre-service teachers, found higher levels of idealism and relativism among the British. Americans scored lower on the EPQ scales when compared to residents of Australia (Singhapakdi et al, 2001), Thailand (Singhapakdi et al, 1994), Malaysia (Axinn et al, 2004), and Spain . Davis et al (1998) found a predominance of nonrelativists (absolutists and exceptionists) among the Americans they studied, but a higher percentage of the participants from Indonesia were subjectivists.…”
Section: Ethics Across Culturesmentioning
confidence: 99%
“…Deering (1998), in a comparison of British and American pre-service teachers, found higher levels of idealism and relativism among the British. Americans scored lower on the EPQ scales when compared to residents of Australia (Singhapakdi et al, 2001), Thailand (Singhapakdi et al, 1994), Malaysia (Axinn et al, 2004), and Spain . Davis et al (1998) found a predominance of nonrelativists (absolutists and exceptionists) among the Americans they studied, but a higher percentage of the participants from Indonesia were subjectivists.…”
Section: Ethics Across Culturesmentioning
confidence: 99%
“…Countless investigations have demonstrated how one's national culture holds sway over numerous aspects, among others, it is worth noting: the decision-making process (Singhapakdi, Vitell, & Leelakulthanit, 1994;Swaidan & Hayes, 2005); sensitivity to ethical problems (Swaidan & Hayes, 2005); trade (Heide, 1994); consumer behaviour (Dawar, Parker, & Price, 1996;De Mooij & Hofstede, 2002); development of compensation and incentive strategies (Welbourne & Gómez-Mejía, 1991); human resource practices (Aycan, Kanungo, Mendonca, Yu, Deller, Stahl, & Kurshid, 2000). Likewise, from within this body of research, it is incumbent to acknowledge those authors who have uncovered a significant relationship between the perceived image of the destination and the potential tourist's country of origin, namely: Ahmed (1991); Beerli and Martín (2004a;2004b) ;Calantone, Di Benedetto, Hakam, and Bojanic (1989); Chen and Kerstetter (1999).…”
Section: Distant Destinationmentioning
confidence: 99%
“…Respondents expressed their level of agreement with a five point Likert type scale where 1= Strongly Disagree and 5= Strongly Agree. It is common to measure these variables with single questions (Singhapakdi and Vitell, 1992;Singhapakdi et al, 1994;Singhapakdi et al, 2000a;Singhapakdi et al, 2000b).…”
Section: Sample and Data Collectionmentioning
confidence: 99%