“…Countless investigations have demonstrated how one's national culture holds sway over numerous aspects, among others, it is worth noting: the decision-making process (Singhapakdi, Vitell, & Leelakulthanit, 1994;Swaidan & Hayes, 2005); sensitivity to ethical problems (Swaidan & Hayes, 2005); trade (Heide, 1994); consumer behaviour (Dawar, Parker, & Price, 1996;De Mooij & Hofstede, 2002); development of compensation and incentive strategies (Welbourne & Gómez-Mejía, 1991); human resource practices (Aycan, Kanungo, Mendonca, Yu, Deller, Stahl, & Kurshid, 2000). Likewise, from within this body of research, it is incumbent to acknowledge those authors who have uncovered a significant relationship between the perceived image of the destination and the potential tourist's country of origin, namely: Ahmed (1991); Beerli and Martín (2004a;2004b) ;Calantone, Di Benedetto, Hakam, and Bojanic (1989); Chen and Kerstetter (1999).…”