An Investigation of Self-Efficacy and Environmentally Concerned Behavior of Thai Consumers

Pro-environmental Behavior in Egypt: Is there a Role for Islamic Environmental Ethics?

“…The distinction in Rice et al (1996) between Thai respondents' consumption activities, and non-consumption activities such as recycling or planting trees, is less clear in the Egyptian study, although Private Sphere Behavior is more reflective of consumption than are Public Sphere and Activist Behavior. The more frequent type of behavior revealed in this study -Public Sphere Behavior -is characterized more by talking about environmental issues than by taking action to improve the environment.…”

“…Like Stern (2000) and Rice et al (1996), this study identified different types of pro-environmental behavior. Following Stern's (2000) labeling, the factors in the Egyptian study were designated as Public Sphere, Private Sphere and Activist Behavior.…”

An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action

“…However, the use of self-efficacy as a mediator in relationships with likelihood to purchase sustainable products is rare, as evidenced by a review of the literature. Research conducted by Rice, Wongtada, and Leelakulthanit (1996) used self-efficacy as a moderator studying environmentally concerned behavior of Thai consumers and found a direct correlation between the level of self-efficacy and behavior. The current study contributes to the literature by using self-efficacy as a mediator to examine social cognitive theory and its importance in predicting the purchase of sustainable products.…”

The Role of Digital Knowledge Richness in Green Technology Adoption: A Digital Option Theory Perspective

“…In a study involving multiple regression analysis, Rice et al (1996) and Sanitthangkul et al (2012) examined the relationship of various demographic variables (gender, marital status, education background, income level, age, and occupation) to eco-product usage behaviors (e.g., energy saving, type of fuel) as independent variables. In some empirical studies, green technology adoption behavior was explained based on technology adoption theories in the information systems (IS)…”