The aim of this study was to find out the predictors for aesthetic tourism patients´ satisfaction of the American travelers to Tijuana. The information was obtained by applying a survey to a sample of 385 visitors-patients from clinics in the city. Four dimensions were included in the multiple regression analysis. The results obtained show that the two key factors influence satisfaction level: Medical facilities, services and price dimension, and Geographical and cultural proximity dimensions. Theoretical value of this article is in its contribution to the few body of knowledge on factors that influence the aesthetic tourism satisfaction, as well as, the identification of its main characteristics that allow for the understanding of tourist's behavior in a binational environment. In the same sense, the results allow the owners and managers of clinics in this binational region to develop strategies to attract this market segment.
Purpose In Mexico, wine tourism has become a relevant issue in the past 20 years. Research in this region is in a nascent stage and largely focused on the supply side. Nevertheless, consumer behavior research on wine tourists of the region is needed to improve the wine region positioning. Therefore, the purpose of this paper is to find out the predictors for revisit intention (RI) to the Valle de Guadalupe wine route. Design/methodology/approach The information was obtained by applying an exit poll survey to a sample of 422 wine tourists at the micro, small and medium wineries in Ensenada, Mexico. The spatial-temporal model was used to predict the wine tourist RI. Three dimensions were used: pre-visit, in situ experience and travel to/from. Multiple linear regressions were carried out to assess the relation between the three dimensions and RI. Findings The results obtained show that the pre-visit and in situ dimensions have an effect on RI to the wine route. Research limitations/implications The generalization of the results may be limited due to fact that only the repeated visitors of the autumn season are included; therefore, it is not applicable to summer (high season of wine tourism) and first-time visitors. Practical implications The results provide implications for the owners of the micro, small and medium wineries seeking to improve the experience and increasing the tourist RI to the wine route. Originality/value The theoretical added value of this paper is its contribution to the body of knowledge about the wine tourism spatial-temporal model, evaluating the complete wine tourism experience to predict RI.
Background: The problem consists in the lack of knowledge of the factors that tourists choose the clinics of a foreign city for their aesthetics treatments, especially at a frontier where a developed and developing country coexist and interact. Methods: The information was obtained on 2016, by applying an exit pool survey to a selected sample of 385 visitors-patients from clinics in the Tijuana, Mexico. Sixteen items were included in the exploratory factor analysis. Results: Four key factors influenced the decision: Quality & Prestige of Clinic and Surgeon, Integration with Tourism Sector, Destination Image and Border Interaction. All the elements had a load factor greater than 0.56 which proved the actual fit in the factor analysis and none of the included variables is trivial. Conclusion: Allow maintaining or increasing the attractiveness of a border city for aesthetic tourism, the administrators of the clinics establish cooperation agreements with entrepreneurs of the tourism sector to benefit their patients.
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