Wine tourism

Abstract

Purpose In Mexico, wine tourism has become a relevant issue in the past 20 years. Research in this region is in a nascent stage and largely focused on the supply side. Nevertheless, consumer behavior research on wine tourists of the region is needed to improve the wine region positioning. Therefore, the purpose of this paper is to find out the predictors for revisit intention (RI) to the Valle de Guadalupe wine route. Design/methodology/approach The information was obtained by applying an exit poll survey to a sample of 422 wine tourists at the micro, small and medium wineries in Ensenada, Mexico. The spatial-temporal model was used to predict the wine tourist RI. Three dimensions were used: pre-visit, in situ experience and travel to/from. Multiple linear regressions were carried out to assess the relation between the three dimensions and RI. Findings The results obtained show that the pre-visit and in situ dimensions have an effect on RI to the wine route. Research limitations/implications The generalization of the results may be limited due to fact that only the repeated visitors of the autumn season are included; therefore, it is not applicable to summer (high season of wine tourism) and first-time visitors. Practical implications The results provide implications for the owners of the micro, small and medium wineries seeking to improve the experience and increasing the tourist RI to the wine route. Originality/value The theoretical added value of this paper is its contribution to the body of knowledge about the wine tourism spatial-temporal model, evaluating the complete wine tourism experience to predict RI.

Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy

“…This situation can be considered an essential attraction factor in wine tourism destinations. Because it should be kept in mind that the demand for wine tourism is related to wine and its region, visitor behaviours and experiences may differ in the different areas and cultures or other wineries (Asero and Patti, 2009), and wine tourism has a unique and unconventional consumer base (Ramos et al , 2019).…”

“…Using wine cellars as a way to increase interest among wine tourists (Santos et al , 2020), creating a wine route and redesigning it with activities such as vineyard cultivation, wine tasting and rural presentation on the marked geographical area (Ramos et al , 2019) can transform the role of wine tourism to more noticeable context through the meal-sharing economy.…”

Viniculture and Tourism in the New World of Wine: a literature review from the American continent

“…With this consideration, viticulture in the American countries would be strengthened, with which and action mechanisms for the consolidation, development, and interna- Another opportunity to investigate is wine tourism because it is an activity developed as a product diversification strategy. Few studies in countries such as Argentina, Chile, and Brazil in the academic field, although producing regions with routes are identified of wine whose potential for use is high [40,44,65,66,67]. In this sense, Mexico is the country that leads the publications on this subject.…”