Predictors of Satisfaction for American Aesthetic Tourism at the Mexican Border

Abstract

The aim of this study was to find out the predictors for aesthetic tourism patients´ satisfaction of the American travelers to Tijuana. The information was obtained by applying a survey to a sample of 385 visitors-patients from clinics in the city. Four dimensions were included in the multiple regression analysis. The results obtained show that the two key factors influence satisfaction level: Medical facilities, services and price dimension, and Geographical and cultural proximity dimensions. Theoretical value of this article is in its contribution to the few body of knowledge on factors that influence the aesthetic tourism satisfaction, as well as, the identification of its main characteristics that allow for the understanding of tourist's behavior in a binational environment. In the same sense, the results allow the owners and managers of clinics in this binational region to develop strategies to attract this market segment.

The Impact of Local Attitudes on the Development of Health Tourism

“…Identifying the concerns and factors affect the satisfaction and acceptance of citizens in a health tourism destination, along with paying attention to the main product, which provide health services for health tourists, and trying to address these concerns and eliminate the factors causing concern among citizens can be a factor in creating an advantage for a health tourism destination. 21 The results of the present study indicated that the citizens of a health tourism destination are not passive towards the development of this industry in their place of residence and taking into account the individual and social interests perceived by themselves and relatives, they will have a reaction on this issue and its consequences.…”

Borderscapes and tourismscapes: The place of postcards in Mexican border town tourism

“…Likewise, the US-Mexico border has featured prominently in the international media over illegal immigration and the US government's responses to it (Gravelle, 2018). These happenings have reduced the contemporary appeal of the borderlands as a leisure tourist destination, but they remain some of the most visited parts of Mexico (Toudert & Bringas-Rábago, 2018;Ramos & Cuamea, 2019), primarily for 'medical tourism' services.…”