This study aims to find out "The Influence of Promotion, Against the Decision on the Use of Digital Services Mediated by Consumer Knowledge and Consumer Confidence in the Babylon Bank of South Sumatra Branch". Problem formulation is a problem that will be answered by the research objectives. This study uses a statistical analysis tool that is multiple linear regression. The results of the calculation, the influence of each construct on the construct; first, Promotion has a positive and significant effect on Consumer Trust. The results of data analysis obtained a t-value of 27,182 with a t-table value of 1,965973. Second, Promotion has a significant effect on Consumer Knowledge. The results of data analysis obtained a t-value of 25.218 with a t-table value of 1.965973. This means that the Promotion variable has a significant effect on the Consumer Knowledge variable. Third, Consumer Trust has a positive and significant effect on Decision of Use. The results of data analysis obtained a t-value of 4.169 with a t-table value of 1.965973. Fourth, Consumer Knowledge has a positive and significant effect on Decision of Use. The results of data analysis obtained a value of t-value of 3.561 with a t-table value of 1.965973. Fifth, Promotion has a positive and significant effect on the Decision of Use. The results of data analysis obtained a t-value of 3.342 with a t-table value of 1.965973. This means that the Promotion variable has a positive and significant effect on the Decision Use variable
This study aims to determine the influence of work motivation, job satisfaction and work discipline on employee performance at PT. Truba Jaga Cita. The study's population was 195 employees and a sample of 131 people was determined using the slovin formula. The data used is primary data using the results of the disseminated questionnaire. The analytical techniques used in this study are multiple linear regression analysis, hypothesis test, and determination test The results of multiple linear regression analysis and hypothesis test through F test say that there is an influence of work motivation, job satisfaction and work discipline on employee performance at PT. Truba Jaga Cita. Hypothetical test results through t test say that first, there is a significant influence of work motivation on employee performance at PT. Truba Jaga Cita. Second, there is a significant influence of job satisfaction on employee performance at PT. Truba Jaga Cita. Third, there is a significant influence of work discipline on employee performance at PT. Truba Jaga Cita
This study aims to determine the effect of leadership, work environment on morale which has an impact on the performance of the Palembang City Social Service staff. The research approach is quantitative research with associative research type. The population of this study were 96 employees of the Palembang City Social Service. The sample of this research is calculated by using the Slovin formula, the error rate of 5%, the sample size is 77 employees as respondents. The analysis model used in this research is descriptive statistical analysis, inferential and path analysis. This study aims to answer all problem formulations in the research object. The first conclusion, that leadership has a significant effect on employee morale. Second, the work environment, has a significant effect on employee morale. Third, leadership has a significant effect on the performance of the Palembang City Social Service Employees. Fourth, the work environment has a significant effect on employee performance. Fifth, morale has a significant effect on employee performance. Sixth, leadership through morale has a significant effect on employee performance. Seventh, the environment through morale has a significant effect on the performance of the Palembang City Social Service Employees. A more effective path is the path between leadership and employee performance through employee morale. Researchers provide recommendations, first, it must be maintained that employee morale has the greatest contribution to employee performance and employee work environment. Monitoring and evaluation must be carried out, because leadership towards employee morale is still of low value. Leaders should set a good example so that the performance of the Palembang City Social Service Employees needs to be improved. There needs to be supervision and evaluation from the leadership.
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