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Recent studies have shown that the number of international students, who are academically mobile, is growing. As a result, higher education institutions aim at competitiveness in the world market. Therefore, the core issue of the following work is a process of adaptation of international students to a new educational environment, especially to the process of English teaching and learning in new frameworks. Thus, the purpose of the study is to understand the role of a language teacher in the process of international students’ foreign language learning by comparing faculty’s and students’ views on certain aspects of the educational process. For the following study, quantitative and qualitative methods to collect data using questionnaires with closed-ended and open-ended questions were applied, and the data analysis was carried out. The data obtained from the conducted survey reveals the importance of studying English for international students, their motivation and difficulties that they have to face. Moreover, the obtained data show the great complexity of the English syllabus and ways of its adaptation to the needs of international students. Furthermore, the results of the survey determine an important role of the professional culture of the second language teacher in the context of integrating students into the Russian academic environment.

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Digital marketing has enormous potential to transform today's organizations and society as a whole fundamentally. The question of current interest is in what field the greatest changes will be achieved in the near future. An attempt to find the answer to the previously mentioned question is presented in the given work. The aim of the study is to identify trends in the development of marketing in the digital age based on the monitoring of scientometric databases. The universal bibliographic and abstract database Scopus was used for the analysis. As a result of data analysis, it was found out that such areas as digital marketing, online marketing, content marketing, email marketing, social media marketing are developing very quickly, their growth trends are exponential, the number of publications on web marketing, internet marketing and mobile marketing is insignificantly decreasing over the years. The work revealed a decreasing publication activity in the field of search engine marketing and search engine optimization. The trend of using big data in marketing is actively developing, thus, it is the field where the emergence of new business tools and new products using big data technology can be expected. The study shows that the United States is the leading country in the number of publications on all considered research topics in the field of marketing, while the second and third places almost always belong to the UK. Russia is in the top three for general research on the use of marketing in the digital economy.

The article contains a brief description of a project devoted to the sociocultural interaction between Scotland and Russia and focusing on the toponyms derived from Scottish personal names found in the territory of the former Russian Empire. Although such placenames constitute a humble but a noteworthy part of the Scottish legacy in Russia, this stratum of the Russian toponymy has never been systematically studied. Here we provide a list of the Russian place-names of direct or indirect Scottish origins and summarize some observations regarding their history as well as the history of the families behind these names. A morphological analysis of the placenames of this kind is provided to reveal the word-building patterns involved.