In the period of Ukraine’s integration into the European economic space, one of the basic conditions for achieving compliance with the European community requirements is the formation of favorable investment environment. In view of this, the aim of the article is to analyze the economic preconditions for the unification and adaptation of the investment mechanism in the period of Ukraine’s integration into the economic euro area, and to develop recommendations for unification of institutional support for the formation of the investment environment in Ukraine. In the course of the study, the system approach and the method of system analysis and synthesis are the basis. Based on the analysis of the activities in Poland, it is outlined that the conditions for their achievement of high rating indicators are the legally regulated mechanism for promoting investment, which includes relevant institutions, low tax rates, transparency and ease of doing business. The comparison made on this basis has made it possible to determine key differences and problems between approaches of European countries and Ukraine, namely: the lack of correspondence between the actual measures legally declared, the monetary unit instability, the unpredictability of the political and economic situation, the complexity of doing business. Approaches to unification of institutional support for the formation of the investment environment in Ukraine and measures aimed at increasing the efficiency and competitiveness of investment activity are proposed.
The paper reveals interrelations between the concepts “economic security”, “economic sustainability”, “development” and “competitiveness” of an enterprise. Based on their consideration, the paper enhances theoretical and methodological principles of establishing competitive innovation development and economic security of an enterprise. Unlike the existing ones, these principles provide for not only alternativeness but also equal significance when choosing between achievement of high levels of competitiveness, development and economic security. Application of the elaborated suggestions enables more objective formation of the policy of management of an enterprise’s innovation development under unstable conditions considering the industrial field and the market position of the enterprise. It is proven that essential elements of enterprises’ sustainable development include innovative activity, production provision, export of science-intensive products and development of high technology services, this providing for efficient levels of enterprises’ economic security and competitiveness. Under conditions of uncertainty, there are some basic functions of an enterprise aimed at enhancing its competitiveness and economic security including the following: achieving the optimal level of an enterprise’s resulting indicators and efficient “income-risk” ratio, innovative activity, ensuring the quality of an enterprise’s intellectual capital, environmental safety and meeting required social standards.
The article substantiates that achievement of certain economic security level set by management for the current time point is a necessary but insufficient condition of further development of the enterprise. When the mentioned condition is fulfilled, the degree of its personnel's innovation activity should also be considered. The article presents further development of the methods of assessing the level of the dependent part of economic security of the enterprise's stakeholders, including the personnel, which, unlike others available, is based on estimation of outstanding expenditures. Innovation activity of the personnel is determined to depend on their attitudes to innovations. The article presents a developed economic and statistic toolkit of assessing the personnel's probable attitudes to implementation of innovations considering the degree of recognizing the necessity of innovations and awareness of the enterprise's activities in terms of innovations. The level of probable (expected) attitudes to innovations is taken as a basis for a combined classification of particular personnel categories. The article suggests a matrix approach to determining the type of enterprise development based on comparison of the level of economic security for the current time point and the personnel's innovation activity.
Neglect of individual features of personnel security and enterprise staff interests security affects the adequacy of assessing the general level of economic security of an enterprise, of which they both are components. It is substantiated that a system of measures of personnel KPI and personnel provision are indicators of assessing an enterprise’s staff interests. Security are a system of personnel interests of an enterprise are a system of performance indicators for KPI personnel and indicators of staffing and social benefits are indicators of economic security of the personnel. The article enhances the methodology for assessing staff interests security on the basis of calculating deficit of the earnings before tax amount which an enterprise can receive if its indicators do not reach their minimum necessary values. It is taken into account that underfunding of social programs is characterized by outstanding expenses of an enterprise the increase of which affects economic security of its personnel and intensifies the threats caused by them. Application of the suggested approach will contribute to a more effective control over the level of economic security and improve the analytical support of making managerial decisions of the financial and economic nature
The article presents the authors’ views on the essence of analysis of personnel innovative potential of an enterprise. Using a system approach, the analysis of personnel innovative potential is considered as one of the functions of the management system. The authors’ method of analysis of enterprise personnel’s innovative potential is suggested, within which the goals, tasks, an object and subjects of analysis, as well as stages of analysis of personnel innovative potential are determined. The sequence and essence of these stages reflect the authors’ view of the analytical procedures concerning the object of analysis and allow selecting relevant analytical tools considering the time domain, the structure of personnel innovative potential and other components. The choice of methods of analysis of personnel innovative potential is substantiated, their characteristic is given within the limits of this research.
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