A matrix of strategies for interaction with a consumer in the Internet is developed based on the use of two-vector coordinate system: the degree of consumer readiness to purchase and the communication environment. The means of promotion has been analyzed in accordance with the strategy of interaction with the consumer in the Internet. The KPI system for the communication activity of the enterprise in the Internet was proposed on the basis of crowd-technologies. The built matrix of areas of correction of the communication policy allows the company to determine the further direction of correction of communications for each level of communication influence.
Russia's war against Ukraine has caused a humanitarian, social, and economic catastrophe for Ukraine, as well as a major risk factor and uncertainty in the economic, humanitarian, social, and security spheres in Europe. These phenomena in a globalized world can cause a crisis around the world, going far beyond the continent. It is possible to estimate the amount of losses for industry, infrastructure, agriculture of Ukraine only after the cessation of the active phase of hostilities. However, data on losses are needed at the present stage to plan recovery, justify financial assistance to international agencies and donor countries, and to use the total amount of losses in lawsuits against the aggressor country. This was the reason for the urgency of such a study. The article systematizes the challenges of economic and social development in the regional and global aspects, high probability of rising food and energy prices was pointed out. The main negative consequences are expressed in the humanitarian and social spheres, rising prices and food and raw materials, as well as security risks. The authors summarize the data on losses for the Ukrainian economy from the military conflict. The analysis was conducted within certain regions of Ukraine, industries. It is noted that the most affected regions of Ukraine were the regions with the greatest production potential. The dynamics of changes in the production load of enterprises and institutions of Ukraine from the beginning of March to the end of May is analyzed. Emphasis is placed on the share of production capacity of certain industries located in the liberated and temporarily occupied regions of the country. The threatening condition of metallurgy and mechanical engineering is noted. Thus, planning the recovery of Ukraine's economy in the postwar period is impossible without careful and correct consideration of all damage to industrial, infrastructural and social facilities. Obtaining Ukraine's candidate status for accession to the European Union can facilitate the procedure for financing post-war reconstruction and the path to future membership will be the key to the European vector of development of Ukraine.
After a major downturn of the global economy in 2020 caused by the Covid-19 pandemic and despite renewed lockdowns in some parts of the world there are optimistic projections about global economy to rebound in 2021. The authors consider the consequences of the COVID-19 pandemic for the economies of Eastern Europe and Ukraine. Purpose of the article is to analyze the latest tendencies of economic growth perspectives in Eastern Europe countries due to COVID-19 pandemic and define the main risks, challenges and strong positions of Ukraine in post-pandemic period. The relevance of this topic lies, first of all, in the importance of determining the prospects for economic development of countries in different scenarios of the pandemic. Based on an in-depth analysis of data from international and Ukrainian agencies and individual experts, forecast data on the future economic development during 2021-2022 of Ukraine and some Eastern Europe countries are summarized. Ukraine, comparing to many countries around the world, has a relatively smaller reduction of economic indexes in 2020, due to the transformational nature of our economy, weak participation in global value chains, a significant share of shadow business and income, underdeveloped tourism, a significant share of agriculture and a large share of large-scale production, which did not stop even during peak quarantine periods.. Attention was paid to the specific risks of a pandemic for the economic development at global level, in Europe and Central Asia region and in Ukraine. The most significant challenges for national economic development were defined as such: strengthening hybrid threats to Ukraine's national security, lack of external financing and narrowing of access to international capital markets, failure to receive planned funding from the IMF, low intensity of reforms. Due to such serious risk factors, there is a need to develop a balanced regulatory to counter growing threats and restore economic growth to pre-pandemia level.
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