The modern system of relations between countries is being transformed with the spread of digitalization. Accordingly, there is a need to study the practical aspects of digitalization of trade as a major component of international relations. Therefore, this study aims to determine the impact of digitalization processes on the performance and economic security of trade. The main directions for the development of digitalization in trade were determined and the influence of digital technologies on the economic security of trade entities (enterprises) was investigated. The main components of the economic security of trade enterprises were identified. The main difficulties in the development of the digital economy were highlighted. The main directions for the development of digitalization of trade enterprises were determined. The list of factors that most influence the formation of trade turnover was substantiated: income of the population, number of trade workers, inventories, producer price indices, digital technologies (telecommunications, data processing, etc.). Methods of economic statistics (statistical observation, dynamic and structural analysis) were used to test the hypothesis of the relationship between informatization and economic security of trade enterprises. Methods of correlation and regression analysis were used to study the strength of the relationship between the volume of turnover and the factors that determine it. Based on the modeling, a statistically significant relationship was identified between the indicators of the volume of information and related services and trade volumes, which confirms the dependence of the economic security of trade enterprises on digitalization. The proposal to supplement the already existing methodology for assessing the economic security of the trade enterprise with indicators reflecting the impact of digital technologies was justified. The results of the study can be useful for adapting strategies for the development of trade enterprises in the context of the global digital ecosystem.
Background. The retail sector in Ukraine is in crisis due to COVID-19. New risks and challenges have emerged that have put at risk the functioning of the trading industry. Therefore, there is a need to find ways to adapt and transform business models in retail to new, crisis conditions. Analysis of recent researches and publications. Peculiarities of trade business functioning in conditions of uncertainty, risks, and crises are actively studied by many scientists and practitioners. However, the issue of changing retail business models in the face of instability, which would allow companies to adapt to today’s challenges, remains insufficiently studied. The aim of the article is to study the process of transformation and adaptation of business models in retail to new economic realities, challenges, and threats associated with the situation around COVID-19. Materials and methods. The information base of this study was scientific work on the adaptation of business to modern conditions of instability and rapid change. The research methodology is based on a system of general scientific and special methods, in particular: analysis and synthesis; systematic and integrated approach. Results. The peculiarities of the instability of the modern world according to the VUCA concept, in particular its manifestations related to the COVID-19 pandemic, have been studied. The main threats to business development in the field of retail trade in the current crisis situation have been identified. Changes in business models in retail are proposed, which will help in adapting to difficult economic conditions and maintaining the competitiveness of retail enterprises in the consumer goods market. Conclusion. The necessity of transformational changes of business models in retail in order to adapt them to crisis conditions and ensure the survival of retail enterprises in today’s unstable world is proved.
доцент, доцент кафедри економіки та фінансів підприємства Київського національного торговельно-економічного університету вул. Кіото,
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