Abstract:The modern system of relations between countries is being transformed with the spread of digitalization. Accordingly, there is a need to study the practical aspects of digitalization of trade as a major component of international relations. Therefore, this study aims to determine the impact of digitalization processes on the performance and economic security of trade. The main directions for the development of digitalization in trade were determined and the influence of digital technologies on the economic sec… Show more
“…Our result correlates with the conclusions of previous scientific works. In particular, paper [10] confirms the hypothesis of the relationship between digitization and the results of business entities in the field of trade. At the same time, the advantage of our research is the presentation of the authentic methodology for determining the effectiveness of information provision at the macro level, which is based on the indicators of global indexes (Tables 1-3).…”
Section: Discussion Of Results Of the Study On The Improvement Of Inf...supporting
confidence: 72%
“…In the context of the development of the global digital ecosystem, scientists consider the issue of increasing the level of economic and financial security of business entities by outlining strategic tools for managing the security system and improving information protection processes at the enterprise [10]. Based on the use of methods of economic statistics (statistical observation, dynamic and structural analysis), the hypothesis about the relationship between informatization and economic security of trade enterprises was confirmed.…”
Section: Literature Review and Problem Statementmentioning
This paper reports a study aimed at determining the features of using information protection systems at financial institutions in order to improve the level of financial security. It has been proven that under the conditions of digitization of the business environment, information provision is the basis of financial security at both the macro and micro levels. Information has become a strategic resource that needs protection due to the spread of cybercrime. The level of efficiency of information provision and the level of financial security of Ukraine was determined, and the relationship between them was confirmed. Attention is focused on the need to improve these indicators. It has been proven that an effective information protection system enables economic entities to resist dangers and threats. It was substantiated that the intensification of the processes of digitalization of economic activity had created prerequisites for the growth of risks and threats to the integral, uninterrupted, protected circulation of information resources of financial institutions, which leads to huge financial losses. This requires improvement of existing information protection systems. A topology of information protection systems has been presented. An algorithm for building effective information protection systems of financial institutions was proposed, which includes system vulnerability assessment, system assessment for compliance with security standards, penetration testing, and application assessment. Its application would allow financial market entities to promptly respond to real and potential threats, increase the level of information security, and ensure financial stability. The results of the study could also be used by state and local authorities to devise the principles of financial security management at the macro level under the conditions of the digital economy
“…Our result correlates with the conclusions of previous scientific works. In particular, paper [10] confirms the hypothesis of the relationship between digitization and the results of business entities in the field of trade. At the same time, the advantage of our research is the presentation of the authentic methodology for determining the effectiveness of information provision at the macro level, which is based on the indicators of global indexes (Tables 1-3).…”
Section: Discussion Of Results Of the Study On The Improvement Of Inf...supporting
confidence: 72%
“…In the context of the development of the global digital ecosystem, scientists consider the issue of increasing the level of economic and financial security of business entities by outlining strategic tools for managing the security system and improving information protection processes at the enterprise [10]. Based on the use of methods of economic statistics (statistical observation, dynamic and structural analysis), the hypothesis about the relationship between informatization and economic security of trade enterprises was confirmed.…”
Section: Literature Review and Problem Statementmentioning
This paper reports a study aimed at determining the features of using information protection systems at financial institutions in order to improve the level of financial security. It has been proven that under the conditions of digitization of the business environment, information provision is the basis of financial security at both the macro and micro levels. Information has become a strategic resource that needs protection due to the spread of cybercrime. The level of efficiency of information provision and the level of financial security of Ukraine was determined, and the relationship between them was confirmed. Attention is focused on the need to improve these indicators. It has been proven that an effective information protection system enables economic entities to resist dangers and threats. It was substantiated that the intensification of the processes of digitalization of economic activity had created prerequisites for the growth of risks and threats to the integral, uninterrupted, protected circulation of information resources of financial institutions, which leads to huge financial losses. This requires improvement of existing information protection systems. A topology of information protection systems has been presented. An algorithm for building effective information protection systems of financial institutions was proposed, which includes system vulnerability assessment, system assessment for compliance with security standards, penetration testing, and application assessment. Its application would allow financial market entities to promptly respond to real and potential threats, increase the level of information security, and ensure financial stability. The results of the study could also be used by state and local authorities to devise the principles of financial security management at the macro level under the conditions of the digital economy
“…Competition at the market stimulates companies to active development of their online business [1]. At the same time, traditional offline business is transformed remaining the basis of digital superstructure.…”
Section: Main Factors Of Digital Transformation In Business and Societymentioning
This chapter considers main factors of digital transformation in business and society. The latest studies of digital ad spend in Europe and a number of marketing technology solutions all over the world within the period 2011–2020 have confirmed a rapid development of digital technologies in business and society. It was justified that due to digitalization process companies have to revise their priorities and modify their main strategic goals for simultaneous achievement of commercial efficiency and a social effect. These goals need some adjustment to specific requirements and wishes of main process participants that form five levels of approval. Proposed marketing management model in digital transformation of business and society contains basic components, which lie in the digital contour. Responses of millennials (the people born at the turn of the century) on the use of digital technologies in different spheres of life are analyzed. The pilot research allowed to distinguish three groups of millennials depending on how actively they use digital technologies in different spheres of life. Main directions of innovative marketing management development are defined. The opportunities of implementing functionality of artificial intelligence, neuromarketing, augmented and virtual reality, marketing technologies MarTech in company business-processes are studied.
“…Zubko et.al. (2021) [5] examine the problem of ensuring financial security at the micro-and macro-levels in the context of the development of the digital economy, in particular, in the context of trade security. Kuznetsova & Pogorelenko (2021) [6] consider the problem of ensuring the financial security of companies in the digital economy in the aspects of the development of the financial sector of Ukraine.…”
Суб’єкти підприємництва здійснюють операційну діяльність і запроваджують стратегію в турбулентних умовах бізнес-середовища. Сучасному бізнес-середовищу притаманна швидкозмінність і непередбачуваність трендів, що спричинені як системними факторами (розвиток цифрової економіки), так і несистемними шоками (пандемія COVID-19, різкі коливання цін на сировинні товари, російська збройна агресія в Україні). Це спричиняє загрози фінансовій безпеці компаній. Метою статті є визначення особливостей підтримки фінансової безпеки на мікрорівні в контексті розвитку цифрової економіки та формування пропозицій щодо забезпечення фінансової безпеки компаній з урахуванням викликів екзогенного та ендогенного середовища. У статті розглянуто проблематику розвитку цифрової економіки, її впливу на економічні процеси макро- та мікрорівня, причинно-наслідкові зв’язки зі станом фінансової безпеки компаній. Розкрито механізм упливу розвитку високотехнологічних компаній на фінансову безпеку на мікро- та макрорівнях у площині зміни затрат на капітал і зміни фаз економічного циклу. Наголошено на важливості застосування новітнього інструментарію для аналізу сутності та наслідків реалізації явищ, що притаманні цифровій економіці, у контексті забезпечення фінансової безпеки компаній. У результаті здійсненого аналізу розроблено модель управління фінансовою безпекою компанії в умовах цифрової економіки. Запропонована модель охоплює як мікро-, так і макроблоки забезпечення фінансової безпеки. Окремо акцентована важливість поєднання кількісних і якісних методів оцінки фінансової безпеки компаній в умовах цифрової економіки. У рамках моделі виділено процесний підхід до забезпечення фінансової безпеки на рівні компанії. Результати роботи можуть бути використані органами державної та місцевої влади для розробки принципів управління фінансовою безпекою на мікрорівні в умовах цифрової економіки, а також представниками наукової спільноти для дослідження проблем фінансової безпеки компаній в умовах розвитку цифрового суспільства.
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