Purpose
The purpose of this study is to find the most effective objects used in Ramadan TV ads of banks operated in Turkey and to determine superiority of the objects among these ads.
Design/methodology/approach
This research examines used objects in bank TV advertisements for the month of Ramadan by applying content analysis and fuzzy logic method.
Findings
The most prominent of the findings, as a result of the research, are kids and the elder objects in bank TV commercials. The research findings also reveal the importance of religious objects of Ramadan ads.
Research limitations/implications
The limitation of this research is non-generalization of the results because of sample size. Future research could explore the impact of objects used in TV ads on consumers with a larger sample size.
Practical implications
The banks are eager to look for opportunities by launching campaigns during the period of Ramadan. Special occasions such as religious holidays are seen as a new market that should not to be missed by the finance sector, and therefore, the number of bank TV commercials increase dramatically in this term. However, it is important for banks to know which objects are more effective. In this study, it is revealed that objects used in TV ads are more effective.
Originality/value
This is the first study to examine bank TV commercials during the period of Ramadan. It is also important to reflect Turkish consumers’ perspective and banks’ promotion activities in a Muslim country.
Nisan 1920 tarihinde Rusya tarafından işgal edilen Azerbaycan, kısa bir süre içerisinde gerçekleştirilen siyasi, iktisadi ve kültürel politikalarla sistematik bir biçimde Ruslaştırılmaya çalışılmıştır. Rusçaya bütün Sovyetler Birliği coğrafyasında kullanılan genel bir dil hüviyetini kazandırmak, tek bir dil ve tek bir kültür etrafında yeni bir ‚Sovyet milleti‛ vücuda getirmek hususundaki bu politikaların ilk merhalesini ‚Latin alfabesinin tatbiki‛ oluşturmuştur. Bu makale, Azerbaycan'da Latin alfabesinin tatbik sürecinin-Yeni Kafkasya ve Azeri Türk Mecmuaları çerçevesinde-Türkiye'de yaşayan Sovyet karşıtı Azerbaycan muhacirleri tarafından nasıl değerlendirildiğini ortaya koymaya çalışmaktadır.
Survey method as a data collection method is widely used in social sciences. Surveys on environmental attitudes and behaviour may also lead respondents to respond to social desirability. It is rare for individuals to state that they have a negative attitude towards the natural environment. Similarly, participants may not indicate that they cause harm to the natural environment with their behaviour. In addition, the gap between environmental attitudes and behaviours has been the subject of many studies. The aim of this study is to explore the effect of displacement of the items on the results in the measurement of environmental attitude and behaviours. In this study, data were collected by survey method. In this research, three different questionnaire forms were applied to three different groups (one form for each group). The results indicate that the participants evaluated their friends' environmental behaviours as low as theirs, and when they first encountered attitude questions, their responses to their behaviours increased to higher scores (towards social desirability).
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.