2015
DOI: 10.5505/pibyd.2015.47966
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A study on the potential problems in marketing research: convenience sampling and scale items with adverbs of frequency

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Cited by 8 publications
(2 citation statements)
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“…Kinnear and Taylor (1996) stated that the use of the convenience sampling method in practice is 53%. They stated that the convenience sampling method was used in approximately 90% of the studies conducted in Turkey (HAŞILOĞLU et al, 2015). An online questionnaire collected the research data from 566 consumers from 7 geographical regions of Turkey with a convenience sampling method.…”
Section: Sampling Methodsmentioning
confidence: 99%
“…Kinnear and Taylor (1996) stated that the use of the convenience sampling method in practice is 53%. They stated that the convenience sampling method was used in approximately 90% of the studies conducted in Turkey (HAŞILOĞLU et al, 2015). An online questionnaire collected the research data from 566 consumers from 7 geographical regions of Turkey with a convenience sampling method.…”
Section: Sampling Methodsmentioning
confidence: 99%
“…Kinnear and Taylor (1996) reported that convenience sampling is used by 53% in practice. Likewise, Kurtuluş et al (2004) emphasized that nearly 90% of the studies done in Turkey employed convenience sampling (cited by Haşıloğlu et al, 2015).…”
Section: Research Model and Participantsmentioning
confidence: 99%