Purpose The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing a comprehensive bibliography. Design/methodology/approach This literature review study covers 56 articles published in four journals between the years of 2010-2018. Journals indexed were from the Clarivate Analytics and Scopus databases and included at least one of the words “business”, “finance”, “management” and “marketing” together with the word “Islamic” in the title. Content analysis was used for the review of the articles and was carried out by two independent researchers with PhD degrees. Leonard’s (2001) approach was used to classify the articles. Findings The findings show that the number of studies into halal has increased in recent years. Moreover, it is found that studies have been conducted mainly in certain countries and specific sectors. Furthermore, one of the most important findings is that there are no denomination-based researches on halal in the journals included in the study. Research limitations/implications The findings of this study can be generalized only for the selected databases, journals and given period but not for all of the halal literature. Besides the research categories in the current study, further research can be conducted into various disused areas in terms of industry, country of study, product, denomination, etc. Practical implications The paper provides a comprehensive bibliography that will be useful, especially to researchers studying existing research and for contemplating future research. Originality/value This is the first paper that provides a comprehensive literature review and classification of halal literature for the period 2010-2018.
Purpose The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of Turkey. Design/methodology/approach Recently posted customer comments, complaints and suggestions related to the selected fast-food chains were examined from the following domains: Facebook, Instagram, Twitter and Sikayetvar.com. These comments were reviewed, assessed and classified by four trained independent raters. After examining the comments one-by-one the raters arrived at the final (triangulated) decision regarding the comment’s category after an iterative process including cross-examination. Findings Reasons for fast-food avoidance were primarily linked to customers’ negative past experiences (experiential avoidance). Identity avoidance, moral avoidance and interactivity avoidance. Originality/value The paper adds to the anti-consumption literature by examining the food avoidance framework of Lee et al. (2009) in an emerging market context. New categories were identified for reasons of food avoidance which have not been identified before in the anti-consumption literature such as interactivity avoidance.
Purpose The purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and to compare the efficiency of retailers of different formats. Design/methodology/approach The data of the retailers operating in different formats in the first two quarters of 2018–2020 are used in the study. The data are analyzed by using Data Envelopment Analysis (DEA). The inputs of the DEA model are personnel expenses, rent costs and advertising expenses; and the outputs are sales and profits, which are the main objective of businesses. Because of the structure of the data, the non-oriented approach is used. The efficiency of retailers is determined in the study with super efficiency, which allows retailers to rank their productivity. Findings Findings of study present that consumers exhibited price-oriented behaviors during economic recession periods. DEA findings shows that discount stores are the most efficient retailers. However, study findings also reveal that retailers who support cost-reduction strategies with promotion activities are more efficient than others during economic recession periods. Practical implications Recommendations are made for the decision makers of the retailers in line with the findings of the study. Originality/value The study contributes to the literature by evaluating the consumer preferences and the efficiency of retailers in COVID-19 outbreak period, which is one of the most special periods in world history.
Firms have an unfavourable effect on environmental problems that severely threatens the ecological balance. In this context, firms' responsibility must be heavy on environmental problems. In the last two decades an approach guiding firms' socially beneficial activity as well as profitably activity has emerged. Accordingly, many firms launched marketing campaigns in order to claim themselves environment friendly. But it is not possible to say all of these campaigns reflect the facts. Some firms conduct greenwashing campaigns, which means misleading activity in order to persuade external stakeholders and consumers to appear more environmentally friendly than they actually are. In this chapter, the authors explain the effect of greenwashing advertisements on organizational culture using findings of previous studies as evidence. Organizational image, greenwashing concepts, and factors that drive firms' greenwashing activities are explained and then the effect of green advertisements on organizational image is revealed through previous studies' findings.
Bu çalışmanın amacı, çocuklu kadın tüketicilerin marka tercihinde marka adının etkisini araştırmaktır. Veriler, kolayda örneklemeden faydalanılarak, 498 çocuklu kadından yüz yüze anket aracılığıyla elde edilmiştir. Çalışmanın kapsamına dâhil edilen markalar, çocuklu kadınların ilgilenim düzeylerinin yüksek olduğu sabun, bebek bezi ve elektrikli ev aletleri kategorilerinden seçilmiştir. Bu bağlamda, Türkiye'de yerli adla faaliyet gösteren yabancı menşeli 3 marka ve İngilizce adla faaliyet gösteren Türkiye menşeli 8 marka olmak üzere toplam 11 marka belirlenmiştir. Analiz yöntemi olarak Lojistik Regresyon yöntemi kullanılmıştır. Elde edilen bulgular, genel olarak çocuklu kadınların marka menşei bilgilerinin düşük olduğunu göstermektedir. Bununla birlikte çalışmada, her ne kadar kendilerini etnosentrik olarak ifade etmiş olsalar da kadınların yabancı menşeli markaları daha fazla tercih etme eğiliminde oldukları bulunmuştur.
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