It is evident that there has been a rapid growth of electronic commerce and online shopping. Hence, this study examined the effect of selected antecedents and risk factors on online purchase behaviour in Malaysia under the premise of an adapted stimulus–organism–response (SOR) model. This study used a cross-sectional design to collect data from 330 selected respondents from Peninsular Malaysia. The findings revealed that the age of consumers, as well as perceived after-sales risk, financial risk, psychological risk, and social risk, had a significant effect on the online purchase behaviour in Malaysia. Apart from enriching the existing body of knowledge, this study offers several significant practical implications. Based on the findings, it is recommended that the government and online businesses should focus on Generation Y, who are known to be more tech-savvy, through policies and programmes in order to reduce the various types of perceived risks associated with online transactions. It is believed that this effort could enhance online consumerism among the residents of Malaysia.
The coronavirus outbreak has created a massive chaos and affected the domestic and global opportunities of Malaysian economy. Majority of the businesses affected in Malaysia are micro, small and medium sized enterprises. The aim of this article is to rewind back the impact of COVID-19 outbreak on Malaysian-based global companies and provide recommendations for policymakers to focus on main agenda that are very important during post-COVID-19 that is needed mainly to reduce business losses and survival throughout this crisis. This paper will help practitioners to put in place proper measures to curb any future pandemics of this kind by been proactive and apply the tenants of entrepreneurial orientation to survive in the midst of any turbulent business environment.
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