Online store image effect on perceived risks towards online purchasing behaviour

Hong, Lu; Nawi, Noorshella Che; Hamsani, Nurul Hasliana; Zulkiffli, Wan Farha Wan

doi:10.1504/ijbis.2020.109530

Cited by 10 publications

(10 citation statements)

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“…It is worth noting that this influence was negative. These findings are supported by existing studies that report that perceived finance negatively affected consumers' attitudes towards online shopping (Ariffin et al, 2014;Hong, Zulkiffli & Hamsani, 2019;Nawi et al, 2019), while Dai, Forsythe & Kwon (2014) found a marginal effect of perceived finance risk on consumer online shopping intention. Other studies' findings differed in that they reported the effect of perceived risk on intention to shop online (Tanadi et al, 2015).…”

Section: Discussionsupporting

confidence: 84%

“…Moreover, the effect of perceived product risk on consumer intention to shop online was not mediated by attitude. By contrast, Makhitha and Ngobeni (2021), Hong et al (2019) and Ariffin et al (2014) confirmed product risk as having an influence on online shopping behaviour. Other studies supported the findings reported on here, namely that perceived product risk has no significant influence on attitude towards online shopping (Tariq et al, 2016).…”

Section: Discussionmentioning

confidence: 95%

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The Influence of Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Clothes Online

Makhitha,

Ngobeni

2024

SMC

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Engagement in online shopping by specific emerging-market consumers in South Africa is on the rise. Nevertheless, the online usage rate remains low. Online retailers need to understand the perceived risk factors influencing consumers’ attitudes and intention in relation to online shopping for clothing products. To that end, an online survey was conducted among emerging-market consumers in Soweto, with 300 respondents being targeted and reached. Convenience sampling was adopted to collect data from the respondents. An independent research company collected data, and various statistical analyses were conducted. The findings revealed that perceived financial, convenience and security risks significantly influenced emerging-market consumers’ attitude towards online shopping. None of the perceived risks were found to influence consumers’ intention to shop online. The perceived financial, convenience and security risks were found to be mediated by attitude. The findings are significant for e-commerce merchants seeking to develop targeted online marketing strategies for emerging-market consumers.

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Section: Discussionsupporting

confidence: 84%

Section: Discussionmentioning

confidence: 95%

The Influence of Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Clothes Online

Makhitha,

Ngobeni

2024

SMC

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“…300 questionnaires were fully completed by the respondents. The sample size matched those of other studies investigating online shopping (Hong et al 2016;Muda, Mohd & Hassan 2016).…”

Section: Research Design Sampling and Data Collectionmentioning

confidence: 90%

The influence of emerging market consumers’ purchase intention of luxury clothing on their purchase behaviour: a South African perspectives

Makhitha,

M Khumalo,

T Sekhu

2024

IJRBS

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The growth of the economy has occasioned a shift in consumption patterns in the South African luxury markets. This study aims to investigate the purchasing behaviour of emerging market consumers as regards luxury clothing. A survey was conducted and data was collected online from 300 emerging market consumers in SA by means of a survey questionnaire. The results of the study demonstrated that status, quality, and materialism all influence the purchase intention of emerging market consumers as regards luxury clothing. Status had the strongest effect on purchase intention for luxury clothing, followed by quality and materialism. Consumer intention to purchase luxury products was found to influence such consumers’ purchase behaviour. This study is significant for retail stores in South Africa selling luxury clothing, as well as those intending to enter the SA luxury clothing market. The study findings shed light on factors influencing purchase behaviour by emerging market consumers as regards to luxury clothing.

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“…Many previous researches show that performance risk has a significant impact on purchasing (Glogoveț;an, 2022). The risk of losing time that includes the technical aspects of the site, scattered information and purchase procedures that can affect online shopping (Hong et al ., 2020). Also, the privacy risk caused by the leakage of customer information when paying or registering on the site is also significant (Bashir et al ., 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Investigating online shopping intention and customer participation with risk understanding and evidence available on the site: a study of digikala store

Noei,

Akbari

2023

JCMARS

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PurposeIn online shopping, there is often a risk due to the inability to check the products. As a result, it can reduce the impact of factors affecting the intention to buy online, which is a significant point in e-commerce. The purpose of this research is to investigate the impact of the evidence and the perceived usefulness of a store site on the existing risk and online participation of customers for online shopping.Design/methodology/approachThe statistical population of this research is people who have had the experience of online shopping at the Digikala store. The research method was descriptive-survey and the samples were randomly selected. A questionnaire was also used to collect information. Structural and statistical analysis of the model was done by SmartPLS3 software.FindingsIn this research, the authors found that the perceived usefulness (benefits of the site) has a favorable effect on the online participation of customers. It can also reduce the risk of online shopping. This research suggests good ways to increase sales to those who have a store site. The present research provides useful findings for those who sell their products online.Originality/valueThis research specifically examines the interaction of customers with sellers and can be a help for progress in e-commerce. In this study, perceived risk and participation as mediating variables, information and perceived usefulness on the site as independent variables and online shopping intention a dependent variables. This research was done about Digikala's online store. The results were obtained with the participation of customers in completing the questionnaire. Then the theoretical model and the background of the research are examined and then the hypotheses are evaluated according to the statistical results and finally, the research results and limitations are stated.

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Online store image effect on perceived risks towards online purchasing behaviour

Cited by 10 publications

References 0 publications

The Influence of Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Clothes Online

The Influence of Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Clothes Online

The influence of emerging market consumers’ purchase intention of luxury clothing on their purchase behaviour: a South African perspectives

Investigating online shopping intention and customer participation with risk understanding and evidence available on the site: a study of digikala store

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