This paper addresses the importance of planning for unanticipated risks which may lead to losses in peoples' lives and in this study, the lives of Muslim consumers when they are not managing unanticipated risks well. The need to purchase unsought products like life insurance/Takaful dictates the relevance of financial literacy in affecting perceived behavioural control that may influence purchase intention. Design/methodology/approach: This study uses Structural Equation Modelling as means of assessing the proposed framework. Using the Decomposed Theory of Planned Behaviour (DTPB) as the basis, this paper examines the relevance of determinants affecting perceived behavioural control in influencing purchase intention of unsought goods with financial literacy as a new determinant in the DTPB framework. Findings: The findings reveal that financial literacy, resource facilitating condition and selfefficacy affect perceived behavioural control which ultimately influence purchase intention. Practical implications: By examining financial literacy, resource facilitating condition and selfefficacy on perceived behavioural control, the study validated the importance of these constructs in affecting consumers' perceived behavioural control and purchase intention. This study would be useful to life insurance operators, as the findings can be inputs for the formulation and implementation of promotional strategies for life insurance/Takaful. Originality/value: This study provides insights for the inclusion of financial literacy as one of the determinants in the decomposition of perceived behavioural control.
This conceptual paper examines bancassurance from the perspectives of banks, insurers, and customers. In general, bancassurance refers to the collaboration between banks and insurers to distribute insurance products to bank customers. In Malaysia, bancassurance significantly contributes to the growth of the Malaysia market. As the nature of the banking atmosphere grows more competitive, the role of bancassurance develops more meaningfully in this industry. In the context of this concern, this study seeks to discuss the concept of bancassurance and its benefits to the banking sector, insurance industry, and customers. This study would be useful to insurance companies and banking institutions to formulate strategies for sustainability of bancassurance in the industry.
Fermentation is one of the world’s oldest techniques for food preservation, nutrient enhancement, and alcohol manufacturing. During fermentation, carbohydrates such as glucose and starch are converted into other molecules, such as alcohol and acid, anaerobically through enzymatic action while generating energy for the microorganism or cells involved. Black tea is among the most popular fermented beverages; it is made from the dried tea leaves of the evergreen shrub plant known as Camellia sinensis. The adequate consumption of black tea is beneficial to health as it contains high levels of flavanols, also known as catechins, which act as effective antioxidants and are responsible for protecting the body against the development of illnesses, such as inflammation, diabetes, hypertension, cancer, and obesity. The prevalence of obesity is a severe public health concern associated with the incidence of various serious diseases and is now increasing, including in Malaysia. Advances in ‘omic’ research have allowed researchers to identify the pivotal role of the gut microbiota in the development of obesity. This review explores fermented black tea and its correlation with the regulation of the gut microbiota and obesity.
Building trust throughout an organisation is not an easy task. Generally, it takes a longer time to build trust and culture in an organisation. As the nature of the market atmosphere grows more competitive, the role of organisational culture has developed more meaningfully recently. In the context of this concern, this study seeks to discuss the concept of organisational culture and why organisational culture is important. Apart from that, this article discusses the effects of organisational culture and how to cultivate culture in the organisations.
This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba(interest), gharar(excessive uncertainty), and maisir (gambling) in the context of business. Additionally, the issues of halaland haramare given credence in addressing the implementations of the marketing mix elements. Using the Al-Quran and Sunnah as sources of reference, this paper addresses the expected actions of marketers in establishing and executing their marketing strategies.
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