Budaya merupakan salah satu komponen perilaku manusia dan teknologi, menurut O’Brien dalam (Setiawan, 2013) Musik telah menjadi budaya dan bagian hidup dari masyarakat Indonesia namun adanya pandemi Covid-19 menghambat seluruh aktivitas masyarakat tidak terkecuali dunia musik. Banyak gelaran musik yang telah dipersiapkan berbulan-bulan jauhnya dan selalu ada setiap tahun terpaksa dibatalkan, namun dengan adanya perkembangan teknologi perubahan ruang kreativitas musisi Indonesia pun berubah. Dengan memanfaatkan berbagai media online seperti Instagram, Youtube, dan situs web, Pamungkas sukses dengan album barunya “Solipsism 0.2”. Pamungkas berhasil menarik lebih dari satu juta penonton dari konser musik daringnya. Penelitian ini bertujuan untuk mengetahui apa peran new media terhadap gelaran konser musik dalam era pandemi Covid-19 dan bagaimana peran new media dalam mengatasi gelaran konser musik online dengan studi kasus “Pamungkas : The Solipsism 0.2” sehingga kami berharap dengan adanya penelitian ini dapat memberikan gambaran bagaimana perkembangan media baru dan teknologi komunikasi dalam perkembangan musik di Indonesia. Penulis melakukan analisa kualitatif deskriptif dengan mengumpulkan data dan informasi sekunder melalui kajian pustaka. Hasil penelitian menunjukkan bahwa media baru memiliki peranan yang penting dalam gelaran konser musik terutama pada masa pandemi Covid-19 seperti saat ini karena keterbatasan yang ada. Kesimpulan yang kami hasilkan yaitu media baru dapat dimanfaatkan sebagai media utama yang dapat efisiensi dalam berkomunikasi. Culture is one component of human behavior and technology, according to O'Brien in (Setiawan, 2013) Music has become a culture and part of life for Indonesian people, but the Covid-19 pandemic has hampered all community activities, including the music world. Many musical events that have been prepared for months and always take place every year have had to be canceled, but with the development of technology, the creative space of Indonesian musicians has changed. By utilizing various online media such as Instagram, Youtube, and websites, Pamungkas was successful with his new album “Solipsism 0.2”. Pamungkas managed to attract more than one million viewers from its online music concerts. This study aims to find out what the role of new media in music concerts in the Covid-19 pandemic era and how the role of new media in overcoming online music concerts with the case study "The Ultimate: The Solipsism 0.2" so we hope that this research can provide an overview. how the development of new media and communication technology in the development of music in Indonesia. The author conducted a descriptive qualitative analysis by collecting secondary data and information through a literature review. The results of the study show that new media have an important role in holding music concerts, especially during the Covid-19 pandemic as it is today because of existing limitations. Our conclusion is that new media can be used as the main media for efficient communication.
This research is explanation if Molod Bawean Festival that held by Kerukunan Toghellen Bawean is appropriate with event marketing process as defined by Lynn Van Der Wagen. And then it will be seen, how event Molod Bawean Festival could be a Bawean Island tourism promotion strategy. This qualitative research is held in Bawean Island, Gresik. The research subject is the Molod Bawean Festival Head Committee and also Head of the Kerukunan Toghellen Bawean who is made the Molod Bawean Festival as an annual event. On a deeper interview that done as a data-capture technique, could be said that this Molod Bawean Festival is held with the process as defined by Lynn Van Der Wagen but still not so perfect. Using Berentang Kota Negara Benua, Molod Bawean Festival should be an effective event marketing in promoting Bawean Island Tourism if it’s held through a maximal event marketing process.
Feminism is one of issues which always talked about. It is a reason for a young director like Nia Dinata in Kalyana Shira Films Production House makes some documenter films about woman (feminism). One of them is Pertaruhan. In this film, there is 4 segmens, and in the second segmen has title “Untuk Apa?” raises about female circumcision. In this segmen there are many symbols and signs which has hidden meanings. Semiotic used to reveal that denotation sign of female circumcisionin this film is as an implementation of syari’ah Islam. Connotative sign in this film is female circumcisionas a tradition and culture in society. They believe that female circumcisionis one of legitimate terms for being a Moslem. Myths in this film is an animism culture in society, people’s belief that female circumcisionable to decrease number of cheating in marriage and able to give more satisfy to her partner when doing intimate relationship.
AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap pengambilan keputusan memilih Universitas Muhammadiyah Sidoarjo (UMSIDA) pada mahasiswa alumni SMA Kemala Bhayangkari 3 Porong. Tipe penelitian ini adalah kuantitatif, dengan jenis penelitian deskriptif korelasional. Populasi dan sampel dalam penelitian ini adalah mahasiswa alumni dari SMA Kemala Bhayangkari 3 Porong sebanyak 91 orang. Pengumpulan data menggunakan Skala Likert, dengan lima alternatif jawaban atau skoring. Metode pengumpulan data menggunakan kuisioner dengan teknik analisis regresi linier berganda menggunakan program SPSS V16.0. Hasil dari penelitian ini adalah bauran promosi mempengaruhi proses pengambilan keputusan memilih UMSIDA sebesar 45,9% dan sisanya sebesar 54,1% dipengaruhi oleh faktor-faktor yang tidak diteliti. Dari uji parsial, bahwa bauran promosi yang paling berpengaruh dalam pengambilan keputusan memilih adalah advertising, sedangkan public relation-publicity dan personal selling tidak berpengaruh dalam pengambilan keputusan memilih UMSIDA.Kata kunci: bauran promosi, pengambilan keputusan. AbstractThis study aims to determine the effect of promotional mix of decision making in choosing Universitas Muhammadiyah Sidoarjo (UMSIDA) on alumni of SMA Kemala Bhayangkari 3 Porong. This type of research is quantitative, with the type of descriptive correlational research. Population and sample in this research are alumni of SMA Kemala Bhayangkari 3 Porong counted 91 people. Data collection using Likert Scale, with five alternative answers or scores. Methods of data collection using questionnaires with multiple linear regression analysis techniques using SPSS V16.0 program. The result of this research is promotion mix influencing decision making process of choosing UMSIDA 45,9% and the rest equal to 54,1% influenced by factors not examined. From the partial test, the most influential promotional mix in decision making is advertising, while public relations and personal selling have no influence in decision making of UMSIDA.
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