As a promotion to market products, strategic marketing is the fundamental element. Product label packaging is an important marketing component that plays a vital role in marketing communication and provides a significant part of the intended message along with legally prescribed content. However, some of the labels used in packaging might lead to consumer confusion. The use of Islamic symbols in food packaging labels is one of the practices that may confuse others. Therefore, it has become popular in the Malaysian market and as a trademark to attract Muslim consumers. This study analysed the factors influencing the acceptance of Islamic attributes in food packaging labels. This quantitative research was based on the data collected through the questionnaires with the respondents from Muslim consumers in Kampung Parit No 3, Muar, Johor. The data was then analysed using descriptive analysis through SPSS Program Version 22. The research results revealed that the factors of belief in religion, which believe the products are halal, good, and safe to be consumed, are the main factors that influenced them in accepting the products that use Islamic attributes in their packaging labels. This research indicates that using Islamic attributes in food packaging has influenced them to accept the products. This could offer significant insight to the authority body, manufacturers, consumers, and researchers.
The recent discoveries of smuggling non-halal meat within the halal meat industry have impeached the reliability of the existing legal framework governing the import of halal meat to Malaysia. The existing halal legal framework that is scattered and non-unified contributed to the uncertain jurisdiction of multi-authority that controls the import of halal meat, lack of coherence, over-regulation, and inadequate regulatory activities. Thus this study aimed to examine the conceptual framework of unified legal control of halal meat import in Malaysia. This study adopts a qualitative method utilizing doctrinal research where data is gathered using documentation methods from books, journal articles, reports, and online data-based. The data gathered are analyzed using a document and content analysis approach. The finding shows that a more effective unified legal framework should replace the current scattered and non-unified legal framework. The unified legal framework may assist in identifying the role of each agency to avoid duplication of effort, consolidation of resources, and finding measures that help improve coherence among these agencies.
Women with careers nowadays play an important role in their household income to support breadwinner husbands in easing the financial burden of families. To achieve the role, women are empowered to be independent and not too dependent on others by handing over the duty to generate a family income solely to their husbands. With low physical, financial, and human capital, and limited social and economic networks in Pulau Tuba, Langkawi when the socio-economy activities of its majority Muslim population are depending on agriculture, aquaculture, and tourism, the activities should be expanded to potential activities to increase family income since the island is well known with its natural resources. Women on the island also identify less participate in increasing the family income. Thus, this study aims to identify the potential activities for women of Pulau Tuba for family income upgrading and also to study factors that contribute to the empowerment of women for the success of the activities.
Keywords: Household Income, Family, Pulau Tuba, Women, Women Empowerment
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